Episode #
What Twitter’s Recent Decisions Can Teach You About Marketing
March 01, 2023

In episode #2384, we show you what you can learn from Twitter’s recent marketing decisions. Twitter has made two major decisions to solve the mistakes Elon made and solidify its long-term success. We discuss why there is a focus on ethics in business and how that has played into Twitter’s decisions, the importance of being aware of platform risk, and why incentives are a good thing in marketing. Join us as we discuss what you can learn from the actions Twitter has taken and why we think Elon Musk is an incredible marketer. 


  • [00:20] Today’s topic: What Twitter’s Recent Decisions Can Teach You About Marketing.
  • [00:42] The two major decisions Twitter has made recently: banning third-party apps and matching ad spend of over $250 000.
  • [02:05] Why we need to be aware of ethics, finances, and culture in today’s day and age.
  • [02:59] What Twitter is doing to make people happy and ensure its longevity and success.
  • [04:03] Why we can’t be angry about Twitter’s decision to ban third-party apps: platform risk.
  • [05:01] The importance of incentives and why Elon is one of the greatest marketers out there.
  • [06:08] That’s it for today!
  • [06:21] Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Discover Latest Episodes

How to think about agency M&A, and The downfall and rebirth of the Patels
May 28, 2024

In episode #2748, we explore the intricacies of M&A, the importance of due diligence, risk management, and the Patel family story. We also touch on the challenges and lessons learned from past M&a...

OpenAI’s marketing head shares the one big mistake CMOs are making with AI, and Sam Altman on the future of in person experiences
May 27, 2024

In episode #2747, we explore how AI is more geared towards replacing tasks rather than entire roles, how AI can free up marketers to focus on strategic challenges and unlock new ways of marketing, and...

AOA sneak peek: The Future of Agencies with AI
May 25, 2024

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss acquisitions, the future of agencies with AI, the impact of AI on SEO, the ...