Episode #
What Twitter’s Recent Decisions Can Teach You About Marketing
March 01, 2023

In episode #2384, we show you what you can learn from Twitter’s recent marketing decisions. Twitter has made two major decisions to solve the mistakes Elon made and solidify its long-term success. We discuss why there is a focus on ethics in business and how that has played into Twitter’s decisions, the importance of being aware of platform risk, and why incentives are a good thing in marketing. Join us as we discuss what you can learn from the actions Twitter has taken and why we think Elon Musk is an incredible marketer. 


  • [00:20] Today’s topic: What Twitter’s Recent Decisions Can Teach You About Marketing.
  • [00:42] The two major decisions Twitter has made recently: banning third-party apps and matching ad spend of over $250 000.
  • [02:05] Why we need to be aware of ethics, finances, and culture in today’s day and age.
  • [02:59] What Twitter is doing to make people happy and ensure its longevity and success.
  • [04:03] Why we can’t be angry about Twitter’s decision to ban third-party apps: platform risk.
  • [05:01] The importance of incentives and why Elon is one of the greatest marketers out there.
  • [06:08] That’s it for today!
  • [06:21] Go to https://www.marketingschool.io to learn more!

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