In episode #557, Eric and Neil discuss what they learned by putting a lot of money into YouTube Advertising. Tune in to hear killer tips for marketing yourself or your business on YouTube.

Time-Stamped Show Notes:  

• [00:27] Today’s Topic: What We Learned by Spending $11K on YouTube Advertising
• [00:36] $11K is an arbitrary number. Chances are they have spent more than $100,000.
• [01:20] Eric found that when he started running ads on YouTube, his subscriber count doubled.
• [01:50] Neil did a test where he turned off his paid ads in early January.
• [02:18] His suggested video count continued to grow.
• [02:45] In general, it was higher than when he started ads.
• [03:06] He is trying to boost viewership and branding.
• [03:42] Most people run ads for views, but Neil was aiming to gain subscribers.
• [04:06] Tai Lopez is a great example of what to do using social media and YouTube.
• [05:15] He now has the most popular cryptocurrency-based podcast on a certain streaming service.
• [06:10] If you build your brand, you can use that to grow anything in the future.
• [06:20] That’s it for today!
• [06:22] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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