In episode #2387, Neil and Eric share what they think about ‘Dark Social’. Even if you haven’t heard of the term ‘dark social’, you’re still probably familiar with its effects. Dark social refers to the social sharing of content that takes place beyond the reach of web analytics programs. And with the growing robustness of privacy laws, tracking is bound to become increasingly difficult. Tune in as we talk about the dark social trend, what it means for marketing, and how to adapt your methods!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: What We Think About ‘Dark Social’.
[00:38] The definition of dark social.
[01:04] How dark social makes tracking more challenging on social media.
[01:23] Why dark social is only going to become more pervasive.
[02:51] How to adapt to dark social and stricter privacy laws.
[05:05] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletter for all the latest.
[05:24] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
Discover Latest Episodes
In episode #2918, Eric and Neil explore the emergence of AI influencers, their impact on marketing, and the unconventional leadership style of Elon Musk. They delve into the importance of authenticity...
In episode #2918, Eric Siu and Neil Patel discuss the significant rise of YouTube as a platform for AI content creation and its potential as a podcasting network. They emphasize the importance of crea...
In episode #2917, Eric Siu and Neil Patel discuss the impact of Buy Now Pay Later solutions in B2B markets, the importance of appearance in business settings, the effectiveness of Super Bowl ads, and ...