In episode #2308, we discuss the tools we use to track our marketing. The answer is more simple than you think! Tune in to find out what companies are getting wrong when it comes to tracking their marketing and how to strike the ideal tracking balance.
TIME-STAMPED SHOW NOTES:
- [00:20] Today’s topic: what we use to track our marketing.
- [00:25] Our simple approach: Google Analytics and Data Studio.
- [00:44] What companies are getting wrong when it comes to tracking their marketing?
- [01:19] How to optimize tracking with Supermetrics.
- [01:49] Why we use different tools for social tracking.
- [01:55] The ideal tracking balance.
- [02:41] That’s it for today!
- [02:51] Go to marketingschool.io for more resources based on today’s topic.
Links Mentioned in Today’s Episode:
- Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
- Google Analytics: https://analytics.google.com/
- Data Studio: https://datastudio.google.com/
- Supermetrics: https://supermetrics.com/
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Discover Latest Episodes
Growth Newsletter: https://levelingup.beehiiv.com/subscribe...
Eric and Neil say the rule of 7 has grown toward the rule of 28, and that buyers touch a brand 8 times for a sub-$100 B2C buy and 23 times at $10K-plus. A gelato shop stranger who knew them from diffe...
Eric and Neil start with X Money, which pays 3% cash back and 6% interest, and argue that the offer is under marketed and would get more people investing. They test an AI-written blog post on a client...