Episode #
What We Use to Track Our Marketing #2308
December 14, 2022

In episode #2308, we discuss the tools we use to track our marketing. The answer is more simple than you think! Tune in to find out what companies are getting wrong when it comes to tracking their marketing and how to strike the ideal tracking balance. 


  • [00:20] Today’s topic: what we use to track our marketing.
  • [00:25] Our simple approach: Google Analytics and Data Studio.
  • [00:44] What companies are getting wrong when it comes to tracking their marketing?
  • [01:19] How to optimize tracking with Supermetrics.
  • [01:49] Why we use different tools for social tracking.
  • [01:55] The ideal tracking balance.
  • [02:41] That’s it for today!
  • [02:51] Go to marketingschool.io for more resources based on today’s topic.

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