In episode #1297, we ask what works better for affiliates, niche content or general news? There are a number of different routes you can take with your affiliate marketing, from very general to very niche. We recommend erring more on the side of niche, for SEO and customer retention. Tune in hear the benefits of specialization and becoming an authority!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What Works Better for Affiliates? Niche or General News.
• [00:35] Some examples of affiliate sites and what they do.
• [01:34] The conversion impact of niche websites and becoming an authority.
• [02:52] People like specialists; do not try to be everything to everyone.
• [04:02] Broader is not better, specific sites do better on search engines.
• [04:29] Building a brand in order to generate revenue.
• [05:02] That is it for today!
• [05:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Wirecutter
• BuzzFeed 
• Business Insider
• ViperChill
• Affiliate SERPs in 2020
• G2

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