Learn Marketing from Neil and Eric Get Started
Episode #1427
What You Can Learn From Growth Hackers
June 28, 2020

In episode #1427, we talk about growth hacking and what it can teach you about growing your company. You’ll hear where the term ‘growth hacking’ came from, what it means, and some examples of growth hacking strategies used by companies like Dropbox and Facebook. Our central message today is that growth can come from other places within your company than its marketing team! Tune in and hear about the value of having a north star and looking in unusual places to make your business better and bigger!

 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What You Can Learn from Growth Hackers.
  • [00:30] What is growth hacking? Anyone in a company trying to drive more revenue.
  • [01:00] Using your unique skill in your company to generate more revenue.
  • [01:26] Looking at Dropbox’s strategy incentivizing friends to sign up as growth hacking.
  • [01:33] How growth hacking got perverted and has since been rebranded as growth marketing.
  • [02:25] Doing true growth hacking by implementing data-driven marketing.
  • [02:51] How much leverage inside a company there is outside of pure marketing.
  • [03:03] The use of good design and UI for growth hacking; Amazon’s shipping model.
  • [03:30] Aligning your different channels into growth hacking using growth teams.
  • [04:26] Finding more ways to grow by looking outside of the norm!
  • [04:53] Aligning teams using a north star for your company.
  • [05:09] That’s it for today!
  • [05:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:

 

Sean Ellis

Dropbox

Amazon

Facebook

Treehouse

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Discover Latest Episodes

Episode #1468
How to Create Massive Amounts of Content in 2020
August 08, 2020

In episode #1468, we share why you should prioritize content creation in 2020. The average person consumes high volumes of content daily, whether in the form text, video, or audio, so you want to make...

Episode #1467
Pier 1 Import Transaction – What We Can learn From It
August 07, 2020

In episode #1467, we discuss the recent Pier 1 Imports Transaction and what we can all learn from it. Most people thought that Tai Lopez was just a wealthy guy with Lamborghinis, but he is showing the...

Episode #1466
Why Twitter is a Severely Underrated Platform
August 06, 2020

In episode #1466, we talk about why Twitter is an underrated social media platform. Compared to most other channels, Twitter has many high net worth individuals engaging and sharing valuable informati...