Episode #1243
What You Can Learn From The Popeye’s Chicken Sandwich
December 27, 2019

In episode #1243, we talk about what you can learn from Popeyes’ chicken sandwich feeding frenzy. As marketers we often forget how effective it can be to test your strategies before doubling down on the right one. Tune in today to hear more about the power of getting back to the basics with minimal viable products, how to use social as a marketing advantage, and why a little competition can create still positive press.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What You Can Learn from Popeyes’ Chicken Sandwich.
  • [00:45] The story of Popeyes’ chicken sandwich: the feeding frenzy.
  • [01:11] Capacity limit creates a shortage and increasing demand.
  • [01:24] Recognizing the power of social media when it is used correctly.
  • [01:54] Understanding when a “subtle” marketing approach is more effective.
  • [02:15] Getting back to the basics of marketing: minimal viable product.
  • [03:06] Importance of testing marketing strategies before doubling down on them.
  • [03:43] The incredible revenue generating from the chicken sandwich wars. 
  • [04:25] Chick-fil-A vs Popeyes: the positive press creating from the sandwich wars.
  • [05:02] Learn how to test your marketing strategies on the Marketing School Live website.
  • [05:43] That’s it for today!
  • [06:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Discover Latest Episodes

Episode
How to Create Content for AI, Gymshark’s Sorority Play, and Rethinking Burnout
September 09, 2025

In this episode #3067, Eric and Neil discuss how content creation is shifting from keyword-heavy tactics to covering topics in depth, especially with AI reshaping SEO. They highlight the value of plat...

Episode
AI Is Killing Junior Jobs, Here’s What’s Replacing Them
September 08, 2025

In this episode #3036, Eric and Neil discuss how AI is reshaping the job market, with fewer junior roles available and a growing demand for senior talent. They highlight the importance of adapting thr...

Episode
Top Talent Left Zuck for Elon, Cloudflare’s Bold Bet, AI Pilots Keep Failing, and YouTube’s AI Advantage
September 04, 2025

In this episode #3035, Eric Siu and Neil Patel discuss the AI talent shift from Meta to Elon Musk’s XAI, the challenges of adopting AI, and the tough truths of angel investing. They also explore You...