Episode #1243
What You Can Learn From The Popeye’s Chicken Sandwich
December 27, 2019

In episode #1243, we talk about what you can learn from Popeyes’ chicken sandwich feeding frenzy. As marketers we often forget how effective it can be to test your strategies before doubling down on the right one. Tune in today to hear more about the power of getting back to the basics with minimal viable products, how to use social as a marketing advantage, and why a little competition can create still positive press.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What You Can Learn from Popeyes’ Chicken Sandwich.
  • [00:45] The story of Popeyes’ chicken sandwich: the feeding frenzy.
  • [01:11] Capacity limit creates a shortage and increasing demand.
  • [01:24] Recognizing the power of social media when it is used correctly.
  • [01:54] Understanding when a “subtle” marketing approach is more effective.
  • [02:15] Getting back to the basics of marketing: minimal viable product.
  • [03:06] Importance of testing marketing strategies before doubling down on them.
  • [03:43] The incredible revenue generating from the chicken sandwich wars. 
  • [04:25] Chick-fil-A vs Popeyes: the positive press creating from the sandwich wars.
  • [05:02] Learn how to test your marketing strategies on the Marketing School Live website.
  • [05:43] That’s it for today!
  • [06:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Discover Latest Episodes

Episode
Are Newsletters Good Businesses? #2415
April 01, 2023

In episode #2415, we discuss whether newsletters are good businesses. Newsletters can be a great way to build an audience, as well as something you can charge subscribers for, but are they the best us...

Episode
Should You Build Or Buy When It Comes To Talent? #2414
March 31, 2023

In episode #2414, we talk about whether you should build or buy when it comes to talent in your company. There are arguments to be made for both routes to growing your company and its teams, and here ...

Episode
How to Take Accountability for Your Marketing Screwups #2413
March 30, 2023

In episode #2413, we discuss how to take accountability for your marketing screwups. At the end of the day, it doesn’t matter what kind of marketing genius you are, you will screw up at some point. ...