Episode #1234
What You Can Learn From The Tesla Cybertruck
December 17, 2019

In episode #1234, we talk about the lessons you can learn from the Tesla Cybertruck! Recently unveiled by Elon Musk and Tesla, the Cybertruck has been a huge talking point, with its unique design and grand claims, in our conversation we unpack the marketing lessons that are illustrated by the unveiling and preorder process. Tune in to hear all about it!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What You Can Learn from the Tesla Cybertruck.
  • [00:33] What is a Cybertruck?
  • [01:39] The unveiling of the Cyberturck and the question of its windows.
  • [02:40] Tesla’s marketing strategy and the competition they set up.
  • [04:12] Perception is everything, choose what you portray carefully!
  • [05:25] The image of the Cybertruck and the impact that something that distinct makes.
  • [06:00] Knowing your audience and pitching to them directly.
  • [07:39] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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