Episode #773
What You Should do About Pages That Rank But Don’t Meet User Intent 
September 12, 2018

In episode #773, Eric and Neil discuss what you should do about pages that rank, but don’t meet user intent. Tune in to hear how you can fix this issue and keep your rankings.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What You Should do About Pages That Rank But Don’t Meet User Intent
  • [00:55] People will bounce really quickly if your page doesn’t meet their needs.
  • [01:26] Go to GSC and look at all the key phrases for which you are getting impressions (not just clicks!).
  • [01:40] These key phrases aren’t keywords, they are problems; people are searching because they are trying to solve a problem.
  • [02:14] If you find that your page is ranking for something it doesn’t entirely cover, you can make content that centers on those search terms.
  • [02:30] Otherwise, you can take a risk and alter the content on the page. You may lose rankings, even though you are changing it to suit the key phrases for which you are ranking.
  • [03:30] Search engines don’t put websites that meet their algorithm requirements at the top of the page, they put whatever site helps the user the most.
  • [03:39] Even if the changes you are making aren’t the best for Google, but are good for the user, Google will catch up and increase your ranking.
  • [04:00] Survey your users and tailor posts to their problems.
  • [04:13] That’s it for today!
  • [04:17] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

 

Discover Latest Episodes

Episode
Are Standing 1 On 1’s Stupid?, Erewhon’s Sneaky Way To Bring Customers Back, He Sends Custom Swords To Get Millions In Profits (100% Response Rate), How We’re Going To Ramp The F**K Out Of YouTube
May 22, 2025

In this episode #2976, Eric Siu and Neil Patel explore one-on-ones, marketing tactics, economic trends, and how politics and consumer behavior impact business. They also share YouTube growth tips and ...

Episode
The Management Styles Of Mark Zuckerberg And Jensen Huang, Private CEO Conversations Around AI And Their People, The Real Use Case For AI (It’s Not Replacing Jobs)
May 21, 2025

In this episode #2975, Eric Siu and Neil Patel explore how tech giants are driving innovation and how AI is reshaping jobs, marketing, and workplace culture. They highlight the importance of adapting ...

Episode
The One Trait That Determines If You’ll Be Rich, The One Thing Worth Micromanaging On Forever, How Bad Is The Economy Affecting Marketing?
May 20, 2025

In this episode #2974, Eric Siu and Neil Patel discuss staying resilient in tough times, balancing ethics in business, and the role of tech in preserving memories and legacies. They also reflect on ho...