Episode #773
What You Should do About Pages That Rank But Don’t Meet User Intent 
September 12, 2018

In episode #773, Eric and Neil discuss what you should do about pages that rank, but don’t meet user intent. Tune in to hear how you can fix this issue and keep your rankings.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What You Should do About Pages That Rank But Don’t Meet User Intent
  • [00:55] People will bounce really quickly if your page doesn’t meet their needs.
  • [01:26] Go to GSC and look at all the key phrases for which you are getting impressions (not just clicks!).
  • [01:40] These key phrases aren’t keywords, they are problems; people are searching because they are trying to solve a problem.
  • [02:14] If you find that your page is ranking for something it doesn’t entirely cover, you can make content that centers on those search terms.
  • [02:30] Otherwise, you can take a risk and alter the content on the page. You may lose rankings, even though you are changing it to suit the key phrases for which you are ranking.
  • [03:30] Search engines don’t put websites that meet their algorithm requirements at the top of the page, they put whatever site helps the user the most.
  • [03:39] Even if the changes you are making aren’t the best for Google, but are good for the user, Google will catch up and increase your ranking.
  • [04:00] Survey your users and tailor posts to their problems.
  • [04:13] That’s it for today!
  • [04:17] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

 

Discover Latest Episodes

Episode
How to Win at LinkedIn #2191
August 18, 2022

In episode #2191, Neil and Eric discuss how to win at LinkedIn. Of its 260 million monthly active users, only 1% create content on LinkedIn. When compared with 87% of Instagram’s one billion plus us...

Episode
How We Batch Our Content #2190
August 17, 2022

In episode #2190, we talk about how we batch our content. Depending on whether it’s long-form video, blog posts, or podcast episodes, we have put different processes in place to help us save time an...

Episode
YouTube Success Secrets #2189
August 16, 2022

In episode #2189, Neil and Eric discuss some of the best-kept YouTube success secrets! We share what has worked for us, as well as the mistakes we have made and how you can avoid them. You’ll also l...