Episode #1322
What You Should Do If Your Traffic Keeps Declining
March 15, 2020

In episode #1322, we share advice for dealing with declining traffic. While the volume of traffic varies from month to month, there are means of ensuring that your traffic increases steadily over time. Tune in to hear how you can learn from your competitors and why you have to compare the performance of your different channels. 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What To Do If Your Traffic Keeps Declining. 
  • [00:30] While traffic is not always steady, it should not be declining for months on end. 
  • [00:54] Don’t fret: declining traffic is a common problem.
  • [01:01] Use Google Analytics or Google Data Studio to see which channels are declining. 
  • [01:21] If your traffic is going down but your revenue is growing, there is no problem. 
  • [01:47] See which of your top posts are losing traffic and take action. 
  • [02:04] Keep your top pages fresh by adding some new content to them. 
  • [02:37] See what your competitors are doing and experiment with new channels. 
  • [03:33] Compare the channels that are performing well with those that are not.
  • [04:04] Consider hiring an agency that specializes in traffic. 
  • [04:36] Send out a survey to test the popularity of your content. 
  • [05:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Discover Latest Episodes

Episode
Syed Balkhi’s Unconventional Wealth Building Strategies
February 21, 2024

Syed Balkhi and Eric Siu discuss the power of compounding and the importance of maintaining friendships with other high performers. Syed shares his philosophy of giving unconditionally and compounding...

Episode
Sora causes Adobe to lose $18 billion dollars in 1 day, The best way to make money in AI isn’t to create something like ChatGPT…
February 21, 2024

In episode #2682, we discuss the impact of OpenAI's Sora on the marketing and business world. We highlight the significant loss in market cap experienced by Adobe stock after the announcement of Sora....

Episode
The future of marketing agencies, How to increase your agency’s value, & more
February 20, 2024

In episode #2681 of Marketing School, hosts Eric Siu, Neil Patel, and Ralph Burns along with Kasim Aslam from the Perpetual Traffic podcast delve into the future of agencies and the evolving landscape...