Episode #928
What You Should Do in a PR Crisis 
February 14, 2019

In episode #928, we discuss how you should respond to a PR crisis. Tune in to hear how you can salvage your company’s reputation.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What You Should Do in a PR Crisis
  • [00:38] The Fyre Festival debacle is a great example of a PR crisis for a lot of the people involved.
  • [01:10] Celebrities were paid to promote this event and the event basically didn’t exist.
  • [01:26] There are two documentaries about it on Netflix and Hulu.
  • [01:40] In the weeks leading up to the Fyre Festival, they realized they weren’t ready to throw the event.
  • [02:15] The result was an insane situation.
  • [02:38] Typically, it’s good to admit when you’re wrong, instead of doubling down like the Fyre Festival organizers.
  • [03:00] Deal with a crisis by being transparent.
  • [03:11] Be willing to take advice about what to do to remedy the problem.
  • [03:35] Treehouse allowed some people to buy the service at a lower cost and pissed off the people who paid more.
  • [04:07] Eric made a point to apologize to the CTO and investors. Admitting his mistake was helpful.
  • [05:05] Also, Treehouse was called out for divulging sensitive information about their users, when they were not. They had to do a lot of damage control.
  • [05:48] That’s all for today!
  • [05:56] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
The Real Numbers Behind Our Top 10 Marketing Podcast, How Much We Spend On Our Content Per Month, Is It Your Company’s Job To ‘Teach’ You AI?
April 17, 2025

In episode #2956, Eric Siu and Neil Patel share insights on the Marketing School podcast performance, marketing budgets, and the role of AI in strategy. They discuss challenges with modern channels an...

Episode
The Most Creative Cold Outreach EVER
April 16, 2025

In episode #2955, Eric Siu and Neil Patel share creative approaches to cold outreach, explore the benefits and drawbacks of building in public, and dive into how positioning and pricing can impact you...

Episode
Why I Never Jump On “New” Marketing Channels, Innovation Is Overrated In Marketing, The Fortune Is In…
April 15, 2025

In episode #2954, Eric Siu and Neil Patel explore the changing world of marketing and sales. They discuss how to navigate new channels, the value of sticking to core strategies, why follow-up is key i...