Episode #1344
What You Should Do With Your Marketing During Times of Uncertainty
April 06, 2020

In episode #1344, we advise you on approaching your marketing in times of uncertainty. Rather than making irrational decisions based on fear, keep doing the things that have already proven to work and keep going it as long as you are making a profit. Tune in to hear why it’s wiser to keep investing in your business than turning to the stock market in times of crisis. 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What To Do with Your Marketing In Times of Uncertainty. 
[00:39] Marketing is ROI-centric so do not let the economy throw you off. 
[01:16] If you spend $1 and make $2 – it’s still worth your while! 
[01:36] Look at the data instead of responding irrationally to fears.
[01:45] Make sure Google Analytics or Google Data Studio is set up correctly.
[01:57] VCs look for a formula when deciding whether they want to invest. 
[02:21] Why you should rather invest in your business than the stock market. 
[03:06] Go back to the basics and double down on what works. 
[03:29] As long as you continue to see a profit, the economy should not worry you. 
[03:50] Dial down the experiments and pull in the guaranteed profits. 
[04:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Google Analytics 

Google Data Studio 

Tesla

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Discover Latest Episodes

Episode
Cool S**t We’re Doing In AI This Quarter, How This Weird Economy Is Affecting Marketing, How We’re Generating Pipeline In A Weird Economy
May 29, 2025

In this episode #2980, Eric Siu and Neil Patel discuss how AI is revolutionizing advertising, the evolution of digital marketing strategies, and shifting workplace dynamics. They also reflect on the t...

Episode
How Netflix Is Revolutionizing Ad Buying, Bosses Are Done Being ‘Nice’, 14M YouTuber Quits – Is Going Viral Worth It?
May 28, 2025

In this episode #2979, Eric Siu and Neil Patel discuss how AI is transforming advertising, including Netflix's dynamic ad placements. They explore shifts in digital marketing, evolving workplace expec...

Episode
SEO Attribution Is COMPLETELY F**CKED, Dressing Nice Doesn’t Make You More Money, How To Get A 50% Discount On Luxury Clothes
May 27, 2025

In this episode #2978, Eric Siu and Neil Patel discuss the challenges of SEO attribution, the evolution of marketing, and the need to prioritize customer value over metrics. They also explore the role...