Episode #1344
What You Should Do With Your Marketing During Times of Uncertainty
April 06, 2020

In episode #1344, we advise you on approaching your marketing in times of uncertainty. Rather than making irrational decisions based on fear, keep doing the things that have already proven to work and keep going it as long as you are making a profit. Tune in to hear why it’s wiser to keep investing in your business than turning to the stock market in times of crisis. 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What To Do with Your Marketing In Times of Uncertainty. 
[00:39] Marketing is ROI-centric so do not let the economy throw you off. 
[01:16] If you spend $1 and make $2 – it’s still worth your while! 
[01:36] Look at the data instead of responding irrationally to fears.
[01:45] Make sure Google Analytics or Google Data Studio is set up correctly.
[01:57] VCs look for a formula when deciding whether they want to invest. 
[02:21] Why you should rather invest in your business than the stock market. 
[03:06] Go back to the basics and double down on what works. 
[03:29] As long as you continue to see a profit, the economy should not worry you. 
[03:50] Dial down the experiments and pull in the guaranteed profits. 
[04:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Google Analytics 

Google Data Studio 

Tesla

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Discover Latest Episodes

Episode
ChatGPT Quietly Switches From Bing to Google
July 14, 2025

In this episode #3004, Eric Siu and Neil Patel discuss the shift from Bing to Google and the Microsoft-OpenAI partnership’s impact on businesses. They cover how marketing agencies are evolving amid ...

Episode
MrBeast’s SaaS Decision – A Mistake?, Pay per Crawl Launches for AI, Listicles Are Back, Why You Need Them for LLMs, How LLMs Will Rank You in the Future, AI Content Farms Are the New Arbitrage?
July 10, 2025

In this episode #3003, Eric Siu and Neil Patel discuss MrBeast's ViewStats and the AI thumbnail backlash, Cloudflare's pay-to-play model, and how LLMs are shaping the future of SEO. They also cover th...

Episode
The Collapse of Jaguar, How Meta Is Buying OpenAI Right in Front of Us, AI Mode vs. Classic Search Data, ChatGPT 5 Will Be INSANE
July 09, 2025

In this episode #3002, Eric Siu and Neil Patel discuss the collapse of Jaguar due to marketing missteps and the importance of understanding core audiences. They dive into Meta's AI acquisitions, compa...