Episode #1344
What You Should Do With Your Marketing During Times of Uncertainty
April 06, 2020

In episode #1344, we advise you on approaching your marketing in times of uncertainty. Rather than making irrational decisions based on fear, keep doing the things that have already proven to work and keep going it as long as you are making a profit. Tune in to hear why it’s wiser to keep investing in your business than turning to the stock market in times of crisis. 

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What To Do with Your Marketing In Times of Uncertainty. 
[00:39] Marketing is ROI-centric so do not let the economy throw you off. 
[01:16] If you spend $1 and make $2 – it’s still worth your while! 
[01:36] Look at the data instead of responding irrationally to fears.
[01:45] Make sure Google Analytics or Google Data Studio is set up correctly.
[01:57] VCs look for a formula when deciding whether they want to invest. 
[02:21] Why you should rather invest in your business than the stock market. 
[03:06] Go back to the basics and double down on what works. 
[03:29] As long as you continue to see a profit, the economy should not worry you. 
[03:50] Dial down the experiments and pull in the guaranteed profits. 
[04:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Google Analytics 

Google Data Studio 

Tesla

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

Discover Latest Episodes

Episode
How big agency M&A and hiring works, and World’s richest man on being a ‘working boss’
July 19, 2024

In episode #2782, we discuss the challenges of competing with companies like Andreessen Horowitz in terms of recruiting and compensation, the hiring process and the value of hiring executives who have...

Episode
How Trump made his assassination attempt a marketable moment, Why you can’t trust CNN or Washington Post anymore, BlackRock pulls commercial that included Trump rally shooter, and Companies pull ads during the shooting from social media
July 18, 2024

In episode #2781, we discuss the recent assassination attempt on former President Trump, how he turned the incident into a marketable moment and the reactions from the mainstream media and corporation...

Episode
Why Elon Musk doesn’t use data when creating new innovations, How marketing can backfire: Roaring Kitty purchased $245M of Chewy, and Search everywhere optimization: platforms SEOs need to optimize for beyond Google
July 17, 2024

In episode #2780, we discuss why Elon Musk's use of data in innovation is a mix of yes and no, Starlink Mini, Roaring Kitty's lawsuit, the importance of hiring good people, and the new version of SEO....