Episode #1420
What’s Changed in Marketing Since The Lockdown
June 21, 2020

In episode #1420, we lay out some of the ways that marketing has changed since the lockdown. We have been indoors for a few weeks now this has produced many opportunities for doing things in new ways. From shifts in messaging to lower marketing standards, lower costing ads, and sweeping up recently laid off talent, you’ll hear some of the main trends by tuning in!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What’s Changed in Marketing Since the Lockdown.
  • [00:53] How previous marketing campaigns shut down or shifted their messaging.
  • [01:18] Fewer businesses bidding for ads has brought the cost of paid ads down.
  • [01:55] Shifts in how/how many podcasts are created due to higher time availability.
  • [02:32] Standards about how polished marketing has to be are getting lower.
  • [03:04] Sweeping up all the talent that has been laid off if you can afford it!
  • [03:35] That’s it for today!
  • [03:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:


Gary Vaynerchuk

Layoffs Tracker

Parachute

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

Discover Latest Episodes

Episode
ChatGPT Quietly Switches From Bing to Google
July 14, 2025

In this episode #3004, Eric Siu and Neil Patel discuss the shift from Bing to Google and the Microsoft-OpenAI partnership’s impact on businesses. They cover how marketing agencies are evolving amid ...

Episode
MrBeast’s SaaS Decision – A Mistake?, Pay per Crawl Launches for AI, Listicles Are Back, Why You Need Them for LLMs, How LLMs Will Rank You in the Future, AI Content Farms Are the New Arbitrage?
July 10, 2025

In this episode #3003, Eric Siu and Neil Patel discuss MrBeast's ViewStats and the AI thumbnail backlash, Cloudflare's pay-to-play model, and how LLMs are shaping the future of SEO. They also cover th...

Episode
The Collapse of Jaguar, How Meta Is Buying OpenAI Right in Front of Us, AI Mode vs. Classic Search Data, ChatGPT 5 Will Be INSANE
July 09, 2025

In this episode #3002, Eric Siu and Neil Patel discuss the collapse of Jaguar due to marketing missteps and the importance of understanding core audiences. They dive into Meta's AI acquisitions, compa...