Episode #1420
What’s Changed in Marketing Since The Lockdown
June 21, 2020

In episode #1420, we lay out some of the ways that marketing has changed since the lockdown. We have been indoors for a few weeks now this has produced many opportunities for doing things in new ways. From shifts in messaging to lower marketing standards, lower costing ads, and sweeping up recently laid off talent, you’ll hear some of the main trends by tuning in!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: What’s Changed in Marketing Since the Lockdown.
  • [00:53] How previous marketing campaigns shut down or shifted their messaging.
  • [01:18] Fewer businesses bidding for ads has brought the cost of paid ads down.
  • [01:55] Shifts in how/how many podcasts are created due to higher time availability.
  • [02:32] Standards about how polished marketing has to be are getting lower.
  • [03:04] Sweeping up all the talent that has been laid off if you can afford it!
  • [03:35] That’s it for today!
  • [03:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

 

Links Mentioned in Today’s Episode:


Gary Vaynerchuk

Layoffs Tracker

Parachute

 

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