Episode #
What’s Changing in Paid, Brandformance vs Performance Marketing, It’s Impossible to Track the Customer Cycle & more
February 26, 2024

In episode #2685, Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the latest trends and changes in the world of paid advertising. The conversation delves into the need for marketers to take a full-funnel approach and invest in impression-based ad channels to drive long-term growth.

 

Don’t forget to help us grow by subscribing and liking on YouTube!

 

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT

 

Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

 

TIME-STAMPED SHOW NOTES:

  • (00:00) Today’s topic: What’s Changing in Paid, Brandformance vs Performance Marketing, It’s Impossible to Track the Customer Cycle & more
  • (00:14) Brands are shifting from performance marketing to brand marketing.
  • (01:39) Shifting conversion-based ads to consideration and awareness campaigns.
  • (03:29) Creating brand and conversion audiences for better results.
  • (04:48) Strategy works well for mid-sized brands, not for smaller or enterprise brands.
  • (06:43) Attribution in digital marketing is unreliable and lacks data.
  • (08:28) Agencies often provide misleading data and metrics.
  • (09:53) Full-funnel marketing is essential in a world with limited attribution.
  • (11:00) Top of funnel traffic compressed, need to spend where you can’t see.
  • (11:51) Need to spend on impression-based ad channels and a full funnel.
  • (12:17) Sales cycles are longer than 30 days, need to zoom out and analyze beyond 90 days.
  • (13:26) Impact of campaigns can be seen downstream beyond 90 days.
  • (14:08) Controversial take: business coaches are the stupidest things ever.
  • (14:34) Platforms like Facebook and Google don’t accurately measure return on ad spend.
  • (15:53) Data and analytics are important but can’t measure everything, rely on directional movement.
  • (17:25) Leap of faith required for top of funnel campaigns, patience and incremental spending.
  • (19:32) Importance of good agencies in navigating data and analytics.
  • (20:33) Hope to be among the remaining agencies in the industry.

Go to https://www.marketingschool.io to learn more!

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

See omnystudio.com/listener for privacy information.

Discover Latest Episodes

Episode
WooCommerce SEO migration disaster, Content creators are the modern form of demand gen, and Value of top 100 B2B brands up by 10% vs. last year, study finds
April 25, 2024

In episode #2725, we explore the WooCommerce SEO migration disaster, WordPress acquisitions, the failure of the Amazon Fire phone, the rise of content creators as demand generators, the value of B2B b...

Episode
How To ACTUALLY Get ANYTHING You Want
April 24, 2024

In this episode, I had a wide-ranging conversation Marie Forleo – a celebrated life coach, #1 New York Times Bestselling Author, and host of YT channel MarieTV with over 930K subscribers. Marie shar...

Episode
Does long form content still matter for SEO, Is SEO A/B testing back, The eclipse helped generate 7.6 billion dollars in revenue, and Is it worth having your company logo on a sports jersey
April 24, 2024

In episode #2724, we explore why long-form content remains vital for SEO and debunk the notion that SEO A/B testing is dead, showing its potential to dramatically increase organic traffic. We also cov...