In episode #2630, We discuss the concept of “what’s old is new again” in marketing. We highlight the importance of considering industry-specific strategies and adapting them to the current market conditions. We provide examples of how old marketing channels, like direct mail, can still be effective when targeting specific audiences. We also discuss the limitations of relying solely on new marketing techniques, such as using AI-generated content, and emphasize the importance of expertise, authority, and trust in creating valuable content.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today’s topic: What’s Old in Marketing Is New Again, and What’s New Is Old
• (00:04) Direct mail as a marketing strategy
• (00:59) Conversion rates increase with “sign in with Google”
• (01:39) Privacy concerns decrease conversion rates
• (02:19) Market conditions change, continuous testing required
• (03:25) Direct mail and newsletters as old strategies
• (04:06) Maximizing lifetime value of customers
• (04:35) Don’t assume what works for others will work for you
• (04:41) Issues with using Chat GPT for content creation
• (05:31) Conclusion and call to action
• (05:53) That’s it for today! Don’t forget to rate, review, and subscribe!

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• X @ericosiu

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