Episode #
What’s Old in Marketing Is New Again, and What’s New Is Old
December 08, 2023

In episode #2630, We discuss the concept of “what’s old is new again” in marketing. We highlight the importance of considering industry-specific strategies and adapting them to the current market conditions. We provide examples of how old marketing channels, like direct mail, can still be effective when targeting specific audiences. We also discuss the limitations of relying solely on new marketing techniques, such as using AI-generated content, and emphasize the importance of expertise, authority, and trust in creating valuable content.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT

TIME-STAMPED SHOW NOTES:

  • (00:00) Today’s topic: What’s Old in Marketing Is New Again, and What’s New Is Old
  • (00:04) Direct mail as a marketing strategy
  • (00:59) Conversion rates increase with “sign in with Google”
  • (01:39) Privacy concerns decrease conversion rates
  • (02:19) Market conditions change, continuous testing required
  • (03:25) Direct mail and newsletters as old strategies
  • (04:06) Maximizing lifetime value of customers
  • (04:35) Don’t assume what works for others will work for you
  • (04:41) Issues with using Chat GPT for content creation
  • (05:31) Conclusion and call to action
  • (05:53) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Discover Latest Episodes

Episode
How Trump made his assassination attempt a marketable moment, Why you can’t trust CNN or Washington Post anymore, BlackRock pulls commercial that included Trump rally shooter, and Companies pull ads during the shooting from social media
July 18, 2024

In episode #2781, we discuss the recent assassination attempt on former President Trump, how he turned the incident into a marketable moment and the reactions from the mainstream media and corporation...

Episode
Why Elon Musk doesn’t use data when creating new innovations, How marketing can backfire: Roaring Kitty purchased $245M of Chewy, and Search everywhere optimization: platforms SEOs need to optimize for beyond Google
July 17, 2024

In episode #2780, we discuss why Elon Musk's use of data in innovation is a mix of yes and no, Starlink Mini, Roaring Kitty's lawsuit, the importance of hiring good people, and the new version of SEO....

Episode
How to use fake haters to blow up your engagement, The genius of Kourtney Kardashian’s ‘Lemme’ brand, 76% of NVIDIA employees are millionaires and 37% are worth over 20 million, and more
July 16, 2024

In episode #2779, we discuss how to use fake haters to boost engagement, the success of Courtney Kardashian's brand, the decline of click-through rates in search results, the dangers of abusing progra...