In episode #1134, we share the key differences between short 10-minute and long 45-minute podcast episodes. While longer episodes are great for running ads, they are much more time-consuming than the shorter episodes that require far less preparation. Tune in to hear the pros and cons of each.   

TIME-STAMPED SHOW NOTES:

• [00:26] Today’s topic: The Difference Between A Short 10-Minute and Long 45-Minute Podcast. 
• [00:36] The characteristics of a long and short podcast. 
• [00:58] The primary factors to consider when choosing between the two.
• [01:45] Why longer episodes are best for ads and an example of someone who does it right. 
• [02:11] Being ready to do much more prep work with 45-minute podcasts.
• [02:53] How we get topic ideas for this podcast.
• [03:13] Considering your audience and presenting them with a choice between the two.
• [03:43] Why you should not change the format of your existing podcast. 
• [04:05] That’s it for today!
• [04:10] To stay updated with events and learn a new way to grow your business, go to the Marketing School site for more information. 

Links Mentioned in Today’s Episode:

• Growth Everywhere Podcast
• Andrew Warner
• Mixergy 
• The Tim Ferriss Show 
• Victor Cheng

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• Neilpatel.com
• Quick Sprout 
• Growth Everywhere
• Single Grain
• Twitter @neilpatel 
• Twitter @ericosiu