Episode #1496
What’s the Easiest Way to Scale an Offer to Cold Traffic?

September 06, 2020

In episode #1496 we share the easiest way to scale an offer to cold traffic! While getting cold traffic is an easy way to lose your shirt, the key here is baby steps! Eric shares his strategy for acquiring cold traffic through an info-based product or coaching program, while Neil focuses more on a way of warming your cold traffic up if you already have it. Be sure to tune in!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: What’s The Easiest Way to Scale An Offer to Cold Traffic?
[00:50] This offer strategy relates to an info product or coaching program.
[00:59] Making sure your initial offer makes sense rather than blasting advertising.
[01:33] Don’t put your whole program together initially; what’s the bare minimum?
[01:38] Pushing people to a squeeze page using Unbounce.
[01:51] Luring people to give you their email address once on your landing page.
[02:07] Offering people a phone call in the video you email them.
[02:30] Research people’s needs while you’re on a phone call with them, and shift advertising accordingly. 
[03:28] Learn as much as you can and iterate.
[04:15] How to warm up cold traffic.
[04:25] Send cold traffic to educational-based content then re-market them to your offers.
[04:57] Using the path of least resistance by retargeting people that already know you.
[05:30] That’s it for today!
[05:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
 
Links Mentioned in Today’s Episode:
 
Sam Ovens
Unbounce
Jumpcut
Russel Brunson
 
Leave Some Feedback:
 
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
 
Connect with Us: 
 
Neilpatel.com

Quick Sprout 
Growth Everywhere
Single Grain

Twitter @neilpatel 
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover Latest Episodes

Episode
Does Being Transparent Really Help In Your Marketing?, First Principles Of Generational Businesses, What We Learned From A Private Conference Ratings, Why Our YouTube Channels Are Starting To Finally Grow… Again
May 15, 2025

In episode #2972, Eric Siu and Neil Patel discuss the power of transparency in marketing and the core principles of building a generational business. They highlight the importance of customer feedback...

Episode
How To Create Data Discipline In Your Organization, Why Freemium Doesn’t Work As Well Anymore, Marketing Today Vs Marketing Tomorrow, How AI Helps Create ‘New Work’ That Was Previously Impossible, Anti Elon Ad Backfires
May 14, 2025

In episode #2971, Eric Siu and Neil Patel discuss building a data-driven culture, stressing the importance of relevant data and adaptability in marketing. They explore how AI is reshaping marketing by...

Episode
The Power Of Brand, Why I’m Shifting My Marketing Strategy To FREE Over Content Creation
May 13, 2025

In episode #2970, Eric Siu and Neil Patel discuss how AI is changing search engines, the role of natural conversations in content, and smart lead generation tactics. They also explore freemium models ...