Episode #973
What’s the ROI of a Live Event? 
March 31, 2019

In episode #973, we discuss what the ROI of a live event is. Tune in to hear what you can expect to get out of throwing a live event.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What’s the ROI of a Live Event?
  • [00:45] We’re throwing a live event in June.
  • [00:55] It costs roughly $20-30 a head to do an event the right way.
  • [01:25] Since we’re not charging for the event, we aren’t making money.
  • [01:40] People say if you charge, 40-50% of attendees will not show up.
  • [01:50] People will pay and then no-show.
  • [02:57] Sponsors are how you can make a profit.
  • [03:50] Either ticket sales or sponsors will cover your costs.
  • [04:15] Our goal isn’t to make money.
  • [05:02] Clarion is an events company that goes around buying up conferences.
  • [06:08] That’s it for today!
  • [06:12] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Does ChatGPT Actually Have A Higher Conversion Rate Than Google Traffic?, AI Traffic Is Not Being Tracked Accurately, How To Actually Spread AI Adoption Throughout Your Company, AI Is Slashing Headcount — Fast (Here’s What To Do)
June 16, 2025

In this episode #2988, Eric Siu and Neil Patel discuss how ChatGPT is changing user behavior and conversion rates compared to Google. They explore the rise of AI assistants in search, the cost efficie...

Episode
Is There Really A Summer Slump In B2B Marketing?, How We Are Managing Multiple Offers Right Now, What Are We Doing To Build A Brand
June 12, 2025

In this episode #2987, Eric Siu and Neil Patel discuss navigating B2B summer slumps, managing multiple offers, and building authentic brands. They also explore the emotional side of AI-generated conte...

Episode
Meta Is Letting AI Do All The Ad Work, Elon VS Trump- A Lesson On What You Shouldn’t Do Online, We’re Seeing Marketing Pick Up In Countries That Are Cutting Rates
June 11, 2025

In this episode #2986, Eric Siu and Neil Patel discuss AI in advertising, the need for human-AI collaboration, and challenges for small businesses. They also touch on online feuds and global marketing...