In episode #973, we discuss what the ROI of a live event is. Tune in to hear what you can expect to get out of throwing a live event.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: What’s the ROI of a Live Event?
• [00:45] We’re throwing a live event in June.
• [00:55] It costs roughly $20-30 a head to do an event the right way.
• [01:25] Since we’re not charging for the event, we aren’t making money.
• [01:40] People say if you charge, 40-50% of attendees will not show up.
• [01:50] People will pay and then no-show.
• [02:57] Sponsors are how you can make a profit.
• [03:50] Either ticket sales or sponsors will cover your costs.
• [04:15] Our goal isn’t to make money.
• [05:02] Clarion is an events company that goes around buying up conferences.
• [06:08] That’s it for today!
• [06:12] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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