Episode #
What’s The ROI of Speaking at Events?
February 12, 2023

In episode #2367, we discuss the ROI of speaking at events. Earned speaking engagements are huge lead generators and can help you grow your social media following, boost your blog traffic, and even enhance your Google ranking. Tuning in, you’ll also find out how speaking at the right events and meeting the right people can help you create long-term partnerships, why we don’t believe you should charge to speak at an event, the short-form video content opportunities that come from speaking, and more!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: What’s The ROI of Speaking at Events?
  • [00:48] How speaking engagements have generated ROI for Neil over the years.
  • [01:32] The benefits of going to the right events and meeting with the right people.
  • [02:28] Why charging for speaking engagements is a mistake.
  • [03:21] Viewing speaking engagements as a way to build your personal brand.
  • [03:28] The “serendipitous touch points” that come from speaking at events.
  • [03:45] How speaking increases your client’s lifetime value and builds new relationships.
  • [04:45] The short-form video content you gain from speaking events.
  • [05:23] Advice for speaking at an event: make sure you’re selling!
  • [06:17] That’s it for today! Don’t forget to rate, review and subscribe!
  • [06:22] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Discover Latest Episodes

Episode
The future of marketing agencies, How to increase your agency’s value, & more
February 20, 2024

In episode #2681 of Marketing School, hosts Eric Siu, Neil Patel, and Ralph Burns along with Kasim Aslam from the Perpetual Traffic podcast delve into the future of agencies and the evolving landscape...

Episode
MrBeast makes $250k on X, Using ViewStats, and How to avoid the fate of legacy media
February 19, 2024

In episode #2680, we delve into the success of Mr. Beast's YouTube video and the strategies that propelled it. We analyze how Mr. Beast's extensive social following and top-notch content played pivota...

Episode
Revealing Neil Patel’s marketing strategy, Eavesdrop Marketing, 30% of Zapier employees now have AI zaps doing stuff automatically for them, and the 25 qualities of a great piece of content
February 16, 2024

In episode #2679, we discuss our experiences in taking back control of our marketing strategies. Neil shares his frustration with the overload of content being produced by his team and explains how he...