Episode #
What’s The ROI of Speaking at Events?
February 12, 2023

In episode #2367, we discuss the ROI of speaking at events. Earned speaking engagements are huge lead generators and can help you grow your social media following, boost your blog traffic, and even enhance your Google ranking. Tuning in, you’ll also find out how speaking at the right events and meeting the right people can help you create long-term partnerships, why we don’t believe you should charge to speak at an event, the short-form video content opportunities that come from speaking, and more!


  • [00:20] Today’s topic: What’s The ROI of Speaking at Events?
  • [00:48] How speaking engagements have generated ROI for Neil over the years.
  • [01:32] The benefits of going to the right events and meeting with the right people.
  • [02:28] Why charging for speaking engagements is a mistake.
  • [03:21] Viewing speaking engagements as a way to build your personal brand.
  • [03:28] The “serendipitous touch points” that come from speaking at events.
  • [03:45] How speaking increases your client’s lifetime value and builds new relationships.
  • [04:45] The short-form video content you gain from speaking events.
  • [05:23] Advice for speaking at an event: make sure you’re selling!
  • [06:17] That’s it for today! Don’t forget to rate, review and subscribe!
  • [06:22] Go to https://marketingschool.io/live to learn more!

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