Episode #
When Is It Acceptable To Have Churn?
March 07, 2023

In episode #2390, Neil and Eric asked, “When is it acceptable to have churn?” It’s normal to lose a certain number of subscriptions at the beginning of the year, especially if you’re just starting out. But if your level of churn is affecting your monthly recurring revenue, you may want to consider finding ways to reduce it. Join us as we talk about when it’s okay to have churn, the times you’re more likely to experience it, and what you can do to bring down your churn rates.

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: When is it acceptable to have churn?
  • [00:23] An overview of what we mean by churn.
  • [00:51] Why it’s acceptable to see high churn rates when you are starting out.
  • [01:41] How to reduce churn, especially when you’re new.
  • [02:04] The importance of collecting feedback when you have high churn.
  • [02:37] How you can build a hugely successful company (like Canva) and still have high churn.
  • [05:18] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletter for all the latest.
  • [05:28] Go to https://www.marketingschool.io to learn more!

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