In episode #1008, we discuss when it’s the right time to go omni-channel. Tune in to hear when you should leverage an omni-channel approach.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: When is it the Right Time to go Omni-channel?
• [00:40] We’ve talked about the rule of 7 before.
• [00:54] Attention spans are short.
• [01:15] You need to be visible in different areas,
• [01:25] Some people in Japan listen to MS on YouTube and that’s when we realized we had to focus more energy there.
• [01:40] If you are just starting out, don’t take an omni-channel approach. Focus on one thing.
• [02:40] You can no longer put all your eggs in one basket in order to grow.
• [03:05] Every channel is saturated, so it’s better to leverage all of them.
• [03:30] Apple started with the Mac, then branched out into other products, once they were successful.
• [03:54] That’s it for today!
• [04:17] Don’t forget to check out Single Grain for more info about our free live event in June.

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu