In episode #1008, we discuss when it’s the right time to go omni-channel. Tune in to hear when you should leverage an omni-channel approach.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.
TIME-STAMPED SHOW NOTES:
- [00:27] Today’s Topic: When is it the Right Time to go Omni-channel?
- [00:40] We’ve talked about the rule of 7 before.
- [00:54] Attention spans are short.
- [01:15] You need to be visible in different areas,
- [01:25] Some people in Japan listen to MS on YouTube and that’s when we realized we had to focus more energy there.
- [01:40] If you are just starting out, don’t take an omni-channel approach. Focus on one thing.
- [02:40] You can no longer put all your eggs in one basket in order to grow.
- [03:05] Every channel is saturated, so it’s better to leverage all of them.
- [03:30] Apple started with the Mac, then branched out into other products, once they were successful.
- [03:54] That’s it for today!
- [04:17] Don’t forget to check out Single Grain for more info about our free live event in June.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Discover Latest Episodes
In episode #2708, We discuss various marketing strategies and trends, including Netflix's approach of posting clips on YouTube, the impact of social media on distribution, the decline of movi...
Pat Flynn and Eric Siu share key insights for entrepreneurial success, emphasizing storytelling, overcoming comparison, and building community. They highlight the evolution of income reports and the i...
In episode #2707, we discuss Gartner's prediction of a 26% drop in search traffic, the increasing popularity of alternative platforms and social networks, and the significant inflows of assets into Bi...