Episode #1008
When is it the Right Time to go Omni-channel?
May 05, 2019

In episode #1008, we discuss when it’s the right time to go omni-channel. Tune in to hear when you should leverage an omni-channel approach.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.


  • [00:27] Today’s Topic: When is it the Right Time to go Omni-channel?
  • [00:40] We’ve talked about the rule of 7 before.
  • [00:54] Attention spans are short.
  • [01:15] You need to be visible in different areas,
  • [01:25] Some people in Japan listen to MS on YouTube and that’s when we realized we had to focus more energy there.
  • [01:40] If you are just starting out, don’t take an omni-channel approach. Focus on one thing.
  • [02:40] You can no longer put all your eggs in one basket in order to grow.
  • [03:05] Every channel is saturated, so it’s better to leverage all of them.
  • [03:30] Apple started with the Mac, then branched out into other products, once they were successful.
  • [03:54] That’s it for today!
  • [04:17] Don’t forget to check out Single Grain for more info about our free live event in June.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Why Brands Matter #2291
November 27, 2022

In episode #2291, Neil and Eric address why brands matter. A few episodes back, we spoke about the power of your brand story. Today, we discuss what it takes to become a brand leader in your category,...

Meta Is Adding More Ad Placements – What This Means For You #2290
November 26, 2022

In episode #2290, Neil and Eric discuss why Meta is adding more ad placements and what this means for you. As you may already know, Instagram is increasing its ad load with the launch of two new a...

The Key Ingredient to Successful Ads #2289
November 25, 2022

In episode #2289, Neil and Eric talk about the key ingredient to successful ads. There’s a lot that goes into making ads that reach your audience, hook their attention, and make a lasting impression...