Episode #
When Should You Consider BUYING Email Subscribers? #1666
March 05, 2021

When You Should Consider BUYING Email Subscribers

In episode #1666, we talk about when you should consider buying email subscribers. At the end of the day, paying for subscribers only makes sense if your business model is already good enough for an investment like this to generate ROI. If this is the case, there are also some best practices for how to go about paying for subscribers, so tune in to hear what they are!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: When You Should Consider BUYING Email Subscribers.
  • [00:27] Different ways of buying email subscribers.
  • [00:46] A method of buying subscribers we don’t recommend.
  • [01:08] Advertising on the email lists of your competitors.
  • [01:53] How to look at your numbers to see if paying makes sense.
  • [01:53] Ways some of the best newsletters are incorporating this strategy.
  • [03:15] Don’t spend if your funnel is poor, or you have bad conversion rates and LTVs.
  • [03:23] Go to marketingschool.io/pro to sign up for a 14 day trial for only $1.

 

Links Mentioned in Today’s Episode:

 

Billy Gene Is Marketing

Morning Brew

The Hustle

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Discover Latest Episodes

Episode
Is This the Best Vibe Coding Design App?
October 28, 2025

Hosted by Neil and Eric, this episode dives into real-world CRO workflows, using Spiralyze-style A/B test insights to guide changes, and rapid AI prototyping with Alloy.app to keep designs on-brand wi...

Episode
GEO is not different than SEO. BUT…
September 18, 2025

In this episode, Eric and Neil break down the evolution of SEO into GEO, AEO, and LLMO, and why marketers must adapt to shifting client demands. They explore how platforms like Reddit and YouTube now ...

Episode
What to Do If Someone Copies Your Product?
September 17, 2025

In this episode #3042, Eric and Neil break down the competitive landscape and market positioning, the role of personalization in advertising, and hiring strategies that spotlight candidates with prove...