Episode #
When Should You Consider BUYING Email Subscribers? #1666
March 05, 2021

When You Should Consider BUYING Email Subscribers

In episode #1666, we talk about when you should consider buying email subscribers. At the end of the day, paying for subscribers only makes sense if your business model is already good enough for an investment like this to generate ROI. If this is the case, there are also some best practices for how to go about paying for subscribers, so tune in to hear what they are!

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: When You Should Consider BUYING Email Subscribers.
  • [00:27] Different ways of buying email subscribers.
  • [00:46] A method of buying subscribers we don’t recommend.
  • [01:08] Advertising on the email lists of your competitors.
  • [01:53] How to look at your numbers to see if paying makes sense.
  • [01:53] Ways some of the best newsletters are incorporating this strategy.
  • [03:15] Don’t spend if your funnel is poor, or you have bad conversion rates and LTVs.
  • [03:23] Go to marketingschool.io/pro to sign up for a 14 day trial for only $1.

 

Links Mentioned in Today’s Episode:

 

Billy Gene Is Marketing

Morning Brew

The Hustle

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Discover Latest Episodes

Episode
The YouTube Algorithm Update No One Is Talking About
February 24, 2026

Neil and Eric break down why YouTube is cracking down on sensational headlines after a filtered video with a 9% CTR stalled in traffic. They share hard-earned lessons from early clickbait marketing da...

Episode
Lessons From A Private Founder’s Retreat
February 23, 2026

Marketing School is back with Neil and Eric live from Palm Beach unpacking founder retreats, big TAM strategy, AI disruption, and the future of universal basic income. They break down the powerful “...

Episode
AI vs Internet Transformation
February 19, 2026

AI adoption is accelerating faster than the internet era, and in this episode Neil and Eric break down what that means for jobs, brands, and businesses. They debate early vs late adoption, enterprise ...