Episode #1095
When Should You Upgrade A Piece of Content?
July 31, 2019

In episode #1095, we discuss when you should upgrade your content. Tune in to hear when and how content should be improved upon.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: When You Should Upgrade a Piece of Content
  • [00:57] Upgrading means making your content better.
  • [01:10] Better can mean more thorough or more relevant.
  • [01:45] Using SEMRush, you can look at the top pages and see their stats.
  • [02:31] You can upgrade manually.
  • [02:50] Let us know what your roadblocks are to upgrading your content.
  • [03:30] Within 30 days of upgrading, you should see results.
  • [03:45] Look at the head terms for which you rank and weave the long-form versions into the content.
  • [04:41] That’s it for today!
  • [04:47] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
5 Tools to Help Scale Up Your Content Production #2300
December 06, 2022

In episode #2300, we share five tools that can help you scale your content production! If you are looking to save time, improve your materials, and keep moving forward, you have come to the right plac...

Episode
Do White Papers and Webinars Still Work? #2299
December 05, 2022

In episode #2299, we talk about whether white papers and webinars still work! Moving into the new year, we wanted to share some of our thoughts on the efficacy of these two avenues, and our approach t...

Episode
Eric’s Content Plan for 2023 #2298
December 04, 2022

In episode #2298, we speak about Eric's content plan for next year. From more conference appearances to finding a configuration that suits your exact business, there are a number of useful ideas that ...