Episode #1124
When’s the Right Time to Jump into a New Social Network?
August 29, 2019

In episode #1124, we discuss when you should start using a new social network. Tune in to hear when you should leverage a trending new social network.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s Topic: The Right Time to Jump into a New Social Network
  • [00:34] TikTok is a new social network that has taken off.
  • [00:45] It’s easier if you’re an early adopter, but if you have the money, wait for the new site to establish itself.
  • [01:15] Just because Snapchat is popular, doesn’t mean you can go in there and figure out how to monetize.
  • [02:35] Neil’s rule of thumb is that if a social network has less than $1 billion market cap, he doesn’t pay attention to them.
  • [02:50] Social networks are based off of user growth, not actual value.
  • [03:15] If the network is growing and they are being talked about, look into it.
  • [03:45] TikTok’s current revenue is well into the millions.
  • [03:47] That’s it for today!
  • [03:50] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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