Episode #71
Where Most People’s Marketing Efforts Are Wasted
October 10, 2016

In Episode #71 Eric and Neil highlight where marketing efforts are wasted. They’ll teach you the tools, techniques, and strategies to avoid that waste and minimize costs.

Time Stamped Show Notes:

  • 00:28 – Today’s topic: Where are most people’s marketing efforts wasted?
  • 00:41 – You don’t need a big marketing team
    • 01:24 – Look for contractors
    • 01:36 – Hiring too many full-time people can slow down the process
    • 02:14 – Outsourced doesn’t completely mean overseas
  • 02:49 – You have to be strategic in marketing
  • 03:23 – Don’t over extend yourself
  • 04:12 – Design related elements sometimes waste too much money
  • 05:08 – Don’t dedicate everything to a specific marketing process
  • 05:36 – Budget out how much money and time you want to spend
  • 05:48 – Try things but don’t forget to track!
  • 07:54 – Make sure you’re tracking the right stuff
  • 08:46 – That’s it for today’s episode!

3 Key Points:

  1. A big marketing team is not always necessary.
  2. Marketing requires strategy—if you don’t have strategy, don’t start marketing.
  3. Try and test LOTS of different marketing techniques, but ensure you’re tracking the right data.

Resources Mentioned:

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
AOA sneak peek: The Future of Agencies with AI
May 25, 2024

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss acquisitions, the future of agencies with AI, the impact of AI on SEO, the ...

Episode
Is the ad spend on the Super Bowl or Olympics worth it? It depends on whom you ask, Disney maximizes streaming with surprise Disney+, Hulu, and Max bundle
May 24, 2024

In episode #2746, we discuss the effectiveness of ad spend on events like the Super Bowl and Olympics, the use of technology for website enrichment and lead generation, the value of partnerships, and ...

Episode
Gamestop shoots up 91% off a meme, L’Oreal, a $250B company, fails at Kickstarter, How VCs are using podcasts to lure founders, Can you manipulate SEO results using LinkedIn Pulse?
May 23, 2024

In episode #2745, we discuss the power of memes and social media in driving stock prices, the importance of understanding the purpose of platforms like Kickstarter, the value of building relationships...