In Episode #71 Eric and Neil highlight where marketing efforts are wasted. They’ll teach you the tools, techniques, and strategies to avoid that waste and minimize costs.
Time Stamped Show Notes:
- 00:28 – Today’s topic: Where are most people’s marketing efforts wasted?
- 00:41 – You don’t need a big marketing team
- 01:24 – Look for contractors
- 01:36 – Hiring too many full-time people can slow down the process
- 02:14 – Outsourced doesn’t completely mean overseas
- 02:49 – You have to be strategic in marketing
- 03:23 – Don’t over extend yourself
- 04:12 – Design related elements sometimes waste too much money
- 05:08 – Don’t dedicate everything to a specific marketing process
- 05:36 – Budget out how much money and time you want to spend
- 05:48 – Try things but don’t forget to track!
- 06:27 – Cyfe
- 06:41 – Google or Youtube: OKR
- 07:14 – Track your ROI thru Google Analytics
- 07:54 – Make sure you’re tracking the right stuff
- 08:46 – That’s it for today’s episode!
3 Key Points:
- A big marketing team is not always necessary.
- Marketing requires strategy—if you don’t have strategy, don’t start marketing.
- Try and test LOTS of different marketing techniques, but ensure you’re tracking the right data.
Resources Mentioned:
- ProBlogger & Upwork – Where you can hire writers
- Cyfe – Where you can create different dashboards
- Google Analytics – Where you can track your ROI
Leave some feedback:
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