In episode #764, Eric and Neil Discuss whose advice you should follow. Tune in to hear how you know who to trust.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Which Marketers Should You Listen To
• [00:45] Take what most people say with a grain of salt, until you’ve tested out the tactics.
• [01:05] Until you run tests, you don’t know if a tactic will drive results.
• [01:40] Podcasts and books are great for ideas.
• [02:25] If someone gives you a tactic and it works, you can begin to trust his or her advice.
• [03:03] It’s not about the person, it is about the strategy.
• [03:24] A Canadian SEO gave Neil a 40% increase in search traffic. However, the other advice wasn’t helpful and didn’t work.
• [03:55] Neil knew there was a risk in working with this company, because only one piece of advice worked.
• [04:35] You have to be open-minded when listening to advice.
• [05:29] That’s it for today!!
• [05:33] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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