Episode #615
Which Marketing Channels Have The Best ROI 
April 07, 2018

In episode #615, Eric and Neil debate which marketing channel has the best ROI. Tune in to hear on which channel you should be focusing your energy.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Which Marketing Channels Have The Best ROI
  • [00:35] Content marketing is one of the best options for good ROI.
  • [00:40] On the other hand, Neil thinks using paid ads are the best.
  • [01:06] You have to think of scalability and return on investment.
  • [01:30] With content marketing, you could spend $1 Million and generate $10 Million, whereas with paid ads, you could spend $50 Million and generate $100.
  • [01:40] If you combine those two channels, you could have a “monster” business.
  • [02:00] One channel could work better than the other depending on the business.
  • [02:25] A woman Neil met at a conference gets all her business through Facebook ads.
  • [02:50] Another company grew solely off of social media paid ads, which proves this is a popular and successful method.
  • [03:15] If you layer paid ads with content marketing, you will have twice as much business.
  • [03:42] If you want to know which will produce the highest ROI for you, run some tests.
  • [04:02] If you are not sure which channels to use, check out what is working for your competitors using SEMRush or BuzzSumo.
  • [04:20] Think about where your audience is “hanging out” and tailor your approach.
  • [04:42] If you need to need to go back to Marketing 101, read The 22 Immutable Laws of Marketing.
  • [04:46] That’s all for today!
  • [04:49] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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