Episode #1206
Which Pieces of Content Should You Update?
November 19, 2019

In episode #1206, we discuss the content that you want to keep updating. Start by identifying those posts that have experienced a drop in traffic and rewrite them to align with current topics and trends. Tune in to hear all about the new Clickflow feature that will help you to track down decaying content! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Which Pieces of Content to Update. 
  • [00:29] The benefits of updating your content.
  • [01:14] Writing four to five pieces a month and having a team to update three a day! 
  • [01:34] Why writing every day is difficult to sustain.   
  • [02:01] Using Google Search Console to see which of your posts dropped in traffic. 
  • [02:35] Sending poor-performing pieces to be rewritten. 
  • [02:55] The new feature in Clickflow to track decaying content. 
  • [03:34] Why you want to track the efficacy of what you are doing.  
  • [04:10] When to update video or podcast content. 
  • [04:37] Paying attention to the content that is labeled with a year and the most popular ones. 
  • [05:13] That’s it for today!
  • [05:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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