Episode #
Who’s Really Responsible For Ads? #2117
June 05, 2022

In episode #2117, Neil and Eric talk about who’s really responsible for ads. Companies often assume that the marketing department should be responsible for ads, but that’s not necessarily the case. Ads are relevant to many departments, like sales, customer support, design, or paid media managers. Tune in to learn why it helps to have one directly responsible individual, why you need to make sure your departments aren’t siloed, and how they can help one another!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Who’s Really Responsible For Ads.
  • [00:25] Why your marketing department should not necessarily be responsible for ads.
  • [00:48] How sales, customer support, design, and other teams can also be responsible for ads.
  • [01:34] The term directly responsible individual and why it’s useful.
  • [02:17] Why departments need to help one another and not be siloed.
  • [03:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [03:21] We’re bringing it back, text us at 310-349-378 with your thoughts and feedback!
  • [03:36] Go to https://www.marketingschool.io to learn more!

 

Links Mentioned in Today’s Episode:

 

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

Discover Latest Episodes

Episode
Does ChatGPT Actually Have A Higher Conversion Rate Than Google Traffic?, AI Traffic Is Not Being Tracked Accurately, How To Actually Spread AI Adoption Throughout Your Company, AI Is Slashing Headcount — Fast (Here’s What To Do)
June 16, 2025

In this episode #2988, Eric Siu and Neil Patel discuss how ChatGPT is changing user behavior and conversion rates compared to Google. They explore the rise of AI assistants in search, the cost efficie...

Episode
Is There Really A Summer Slump In B2B Marketing?, How We Are Managing Multiple Offers Right Now, What Are We Doing To Build A Brand
June 12, 2025

In this episode #2987, Eric Siu and Neil Patel discuss navigating B2B summer slumps, managing multiple offers, and building authentic brands. They also explore the emotional side of AI-generated conte...

Episode
Meta Is Letting AI Do All The Ad Work, Elon VS Trump- A Lesson On What You Shouldn’t Do Online, We’re Seeing Marketing Pick Up In Countries That Are Cutting Rates
June 11, 2025

In this episode #2986, Eric Siu and Neil Patel discuss AI in advertising, the need for human-AI collaboration, and challenges for small businesses. They also touch on online feuds and global marketing...