Episode #
Who’s Really Responsible For Ads? #2117
June 05, 2022

In episode #2117, Neil and Eric talk about who’s really responsible for ads. Companies often assume that the marketing department should be responsible for ads, but that’s not necessarily the case. Ads are relevant to many departments, like sales, customer support, design, or paid media managers. Tune in to learn why it helps to have one directly responsible individual, why you need to make sure your departments aren’t siloed, and how they can help one another!


  • [00:20] Today’s topic: Who’s Really Responsible For Ads.
  • [00:25] Why your marketing department should not necessarily be responsible for ads.
  • [00:48] How sales, customer support, design, and other teams can also be responsible for ads.
  • [01:34] The term directly responsible individual and why it’s useful.
  • [02:17] Why departments need to help one another and not be siloed.
  • [03:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
  • [03:21] We’re bringing it back, text us at 310-349-378 with your thoughts and feedback!
  • [03:36] Go to https://www.marketingschool.io to learn more!


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