Episode #
Why AI Is Overhyped For Marketers Right Now #2398
March 14, 2023

In episode #2398, Neil and Eric talk about why AI is overhyped for marketers right now. It’s undoubtedly the season of AI, and articles all over the internet are detailing how best to use these new technologies. But how are companies really investing in AI? And how does marketing fit into the mix? Tune in as we discuss what all the fuss is about, why its uses for marketing are overhyped in the short term, and how you should be using these tools instead! 
TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why AI Is Overhyped For Marketers Right Now.

[00:50] How businesses are prioritizing their AI investments.

[01:53] Why current AI tools are overhyped for marketing?

[02:15] How AI chat tools are limited by their input.

[02:58] The long-term impacts of AI chat tools versus the short-term impacts.

[04:23] Some of the ethical and legal issues that will arise from AI chat tools.

[05:13] Why it’s still worth using these new tools and how to manage your expectations.

[05:31] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

OpenAI

Chat GPT

The New Bing

Stable Diffusion Online

DALL·E 2

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

Twitter @neilpatel 

Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover Latest Episodes

Episode
AI Is Killing Junior Jobs, Here’s What’s Replacing Them
September 08, 2025

In this episode #3036, Eric and Neil discuss how AI is reshaping the job market, with fewer junior roles available and a growing demand for senior talent. They highlight the importance of adapting thr...

Episode
Top Talent Left Zuck for Elon, Cloudflare’s Bold Bet, AI Pilots Keep Failing, and YouTube’s AI Advantage
September 04, 2025

In this episode #3035, Eric Siu and Neil Patel discuss the AI talent shift from Meta to Elon Musk’s XAI, the challenges of adopting AI, and the tough truths of angel investing. They also explore You...

Episode
$3.6M SaaS Founder Starts Selling Courses, The Video Formula That Made $500K
September 03, 2025

In this episode #3034, Eric Siu and Neil Patel discuss how to achieve virality by understanding algorithms, the rise of young entrepreneurs, and why focus is critical for business success. They also e...