Episode #137
Why and How You Should Control Your Crawl Budget
December 15, 2016

In Episode #137, Neil and Eric discuss the importance of knowing how to control your crawl budget. Tune in to discover how the quality of your pages affects your crawl budget and, in turn, can directly influence the level of traffic to your website. 

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Why and How You Should Control Your Crawl Budget
  • 00:35 – The definition of a crawl budget
  • 01:09 – “Every site has a limited crawl budget”
  • 01:28 – Control what pages Google crawls and have them crawl your most important ones
  • 02:02 – Make sure the Google Search Console is installed
  • 02:50 – Consider removing low quality pages from your website or use robotstxt to block Google from crawling them
  • 03:21 – Deleting content can sometimes increase traffic
  • 03:35 – Look at impressions in your Google Search Console
  • 04:11 – Link and direct more people to high quality pages
  • 04:29 – WhitePages block off a lot of pages
  • 05:03 – Check the crawl error section in your Google Search Console
  • 06:20 – The faster your servers, the more pages are crawled
  • 07:05 – That’s it for today’s episode!

3 Key Points:

  1. A crawl budget is the maximum amount of pages Google crawls on your website.
  2. Keep your high quality pages up and running, then FOCUS your energy on linking people to those pages.
  3. Make sure you have a fast server so your website is crawled faster.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
The Power of Storytelling in Marketing: Tips and Techniques. #2359
February 03, 2023

In episode #2359, Neil and Eric share their insights on how to utilize the power of storytelling in marketing. Telling a good story is one of the best ways to capture people’s attention. Tune in as ...

Episode
Marketing Jobs That Will Be Replaced By AI #2358
February 02, 2023

In episode #2358, Neil and Eric explore which marketing jobs will be replaced by AI in 2023. We’ve seen a lot of advancements in AI over the past year, but what will its real-world impact be on mark...

Episode
How To Fix Your Marketing Funnel #2357
February 01, 2023

In episode #2357, Neil and Eric break down how to fix your marketing funnel. There are plenty of useful tools that can help you identify where your marketing funnel needs to be improved. The trick is ...