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Episode #1329
Why Brandless Failed (Is This The End Of SoftBank?)
March 22, 2020

In episode #1329, we talk about why Brandless failed and if this means the end of SoftBank. We explain what Brandless were, their presumable opposition to Amazon and reasons they ended up going bust. Tune in to hear the lessons we can learn from Brandless and similar stories of failure.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why Brandless Failed!
[00:35] The context; who was Brandless and what did they do?[01:24] SoftBank’s past investments with Uber and more before Brandless.
[02:55] Why Brandless failed; not figuring out the unit economics beforehand!
[03:47] The importance of proving a formula before diving in; slow and steady is best.
[04:09] The story of SoftBank and the internal struggles and scandals.
[05:11] That’s it for today!
[05:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Brandless
SoftBank
TechCrunch
Uber
Debt is Coming Blogpost 
Wall Street Journal
WeWork
Wag!
OYO

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