In episode #1329, we talk about why Brandless failed and if this means the end of SoftBank. We explain what Brandless were, their presumable opposition to Amazon and reasons they ended up going bust. Tune in to hear the lessons we can learn from Brandless and similar stories of failure.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Why Brandless Failed!
[00:35] The context; who was Brandless and what did they do?[01:24] SoftBank’s past investments with Uber and more before Brandless.
[02:55] Why Brandless failed; not figuring out the unit economics beforehand!
[03:47] The importance of proving a formula before diving in; slow and steady is best.
[04:09] The story of SoftBank and the internal struggles and scandals.
[05:11] That’s it for today!
[05:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
Links Mentioned in Today’s Episode:
Brandless
SoftBank
TechCrunch
Uber
Debt is Coming Blogpost
Wall Street Journal
WeWork
Wag!
OYO
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Discover Latest Episodes
In episode #1392, we speak about how you can 10x your headline success rate! A good headline can go a long way and is almost always how you can capture traffic and the first step towards engagement. T...
In episode #1391, we speak about how to find great marketers during hard times. The crisis in which we find ourselves currently means that a lot of people are out of jobs, at least in the US. But how ...
In episode #1390, we talk about what a "challenge" is and if you should do one. You may or may not have heard about challenges and how your business can run one, we are here to shed some light on this...
