Episode #1329
Why Brandless Failed (Is This The End Of SoftBank?)
March 22, 2020

In episode #1329, we talk about why Brandless failed and if this means the end of SoftBank. We explain what Brandless were, their presumable opposition to Amazon and reasons they ended up going bust. Tune in to hear the lessons we can learn from Brandless and similar stories of failure.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why Brandless Failed!
[00:35] The context; who was Brandless and what did they do?[01:24] SoftBank’s past investments with Uber and more before Brandless.
[02:55] Why Brandless failed; not figuring out the unit economics beforehand!
[03:47] The importance of proving a formula before diving in; slow and steady is best.
[04:09] The story of SoftBank and the internal struggles and scandals.
[05:11] That’s it for today!
[05:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Brandless
SoftBank
TechCrunch
Uber
Debt is Coming Blogpost 
Wall Street Journal
WeWork
Wag!
OYO

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

Discover Latest Episodes

Episode
Are Newsletters Good Businesses? #2415
April 01, 2023

In episode #2415, we discuss whether newsletters are good businesses. Newsletters can be a great way to build an audience, as well as something you can charge subscribers for, but are they the best us...

Episode
Should You Build Or Buy When It Comes To Talent? #2414
March 31, 2023

In episode #2414, we talk about whether you should build or buy when it comes to talent in your company. There are arguments to be made for both routes to growing your company and its teams, and here ...

Episode
How to Take Accountability for Your Marketing Screwups #2413
March 30, 2023

In episode #2413, we discuss how to take accountability for your marketing screwups. At the end of the day, it doesn’t matter what kind of marketing genius you are, you will screw up at some point. ...