Episode #
Why Brands Matter #2291
November 27, 2022

In episode #2291, Neil and Eric address why brands matter. A few episodes back, we spoke about the power of your brand story. Today, we discuss what it takes to become a brand leader in your category, the importance of honing in on your customer experience, and how you can level up your brand using qualitative and quantitative data, plus so much more! We hope you’ll join us!


  • [00:19] Today’s topic: Why Brands Matter.
  • [00:24] An example that illustrates the power of your brand story.
  • [01:01] How to be a category leader by creating an amazing product and customer experience.
  • [02:56] How Tesla demonstrates the importance of customer experience.
  • [03:55] How Joe Rogan capitalized on making his brand an ‘experience.’
  • [04:26] Why it’s important to focus on what story your brand tells.
  • [04:47] Why quality of service and content are key.
  • [05:07] Actionable insights for how to build a great brand using qualitative and quantitative data.
  • [05:46] That’s it for today! Don’t forget to rate, review and subscribe!
  • [05:47] Go to https://marketingschool.io/live to learn more!


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