In episode #2211, Neil and Eric talk about why Clubhouse failed and what marketers can learn from it. During the COVID pandemic, when millions were confined to their homes, Clubhouse experienced a surge in popularity. But what has happened to the platform since then? Tune in as we discuss some of the critical errors they made and how marketers can avoid making the same mistakes!
TIME-STAMPED SHOW NOTES:
- [00:20] Today’s topic: Why Clubhouse Failed and What Marketers Can Learn From It.
- [00:25] Clubhouse’s biggest error: they limited how users could gain value from it.
- [01:02] How this caused a shortage of content creators.
- [01:11] What you can learn from this as a marketer.
- [01:26] Why marketers should focus on the things that will produce value for customers long-term.
- [02:08] What Google Trends demonstrates about Clubhouse’s ability to adapt (or not adapt).
- [03:41] The ROI that Eric has gotten from Clubhouse and what the platform still has to offer.[04:31] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
- [04:43] Go to https://www.marketingschool.io to learn more!
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