In episode #1405, we talk about why conversion rate optimization has become a crucial marketing skill. We unpack exactly how to measure your CRO, as well as linking it to search engine optimization and placing it in the context of your other KPIs. Tune in to hear about this important part of any marketing business.
TIME-STAMPED SHOW NOTES:
- [00:25] Today’s topic: Why Conversion Rate Optimization Has Become a Crucial Marketing Skill.
- [00:35] What CRO is and how it relates to your acquisition costs.
- [01:49] Connecting CRO to SEO and driving more results from existent content.
- [02:27] When should you start worrying about CRO and how much should you spend?
- [02:53] Taking note of key performance indicators and tracking rates.
- [03:56] Base everything on data and you will reap the benefits!
- [04:19] That is it for today!
- [04:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
Links Mentioned in Today’s Episode:
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Discover Latest Episodes
In this episode, Eric and Neil break down the evolution of SEO into GEO, AEO, and LLMO, and why marketers must adapt to shifting client demands. They explore how platforms like Reddit and YouTube now ...
In this episode #3042, Eric and Neil break down the competitive landscape and market positioning, the role of personalization in advertising, and hiring strategies that spotlight candidates with prove...
In this episode #3041, Eric and Neil discuss how to win big enterprise logos by focusing on relationships, networking, and long-term trust. They explain the role of RFPs, challenges in tracking leads,...