In episode #1405, we talk about why conversion rate optimization has become a crucial marketing skill. We unpack exactly how to measure your CRO, as well as linking it to search engine optimization and placing it in the context of your other KPIs. Tune in to hear about this important part of any marketing business.
TIME-STAMPED SHOW NOTES:
- [00:25] Today’s topic: Why Conversion Rate Optimization Has Become a Crucial Marketing Skill.
- [00:35] What CRO is and how it relates to your acquisition costs.
- [01:49] Connecting CRO to SEO and driving more results from existent content.
- [02:27] When should you start worrying about CRO and how much should you spend?
- [02:53] Taking note of key performance indicators and tracking rates.
- [03:56] Base everything on data and you will reap the benefits!
- [04:19] That is it for today!
- [04:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
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