Episode #824
Why Copying Your Competition Doesn’t Work Anymore
November 02, 2018

In episode #824, we discuss why you shouldn’t copy your competitors. Tune in to hear how you can beat the competition without copying their tactics.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why Copying Your Competition Doesn’t Work Anymore
  • [00:37] In marketing, things change constantly.
  • [01:40] What has worked for others in a given time span, won’t work in the future because it has already been done to death.
  • [02:20] Copying means you are not the visionary, you are the follower. This will leave you with an inferior product or service.
  • [03:10] Every few months, Google rolls out algorithm updates.
  • [03:30] SEO from 10 years ago won’t work today.
  • [04:15] If you look at Drift or Intercom, they didn’t copy the competition.
  • [04:41] Drift always changes how they launch new features.
  • [05:15] Product Hunt didn’t work for Neil as well as it did for Drift.
  • [05:40] Always look for new channels and make sure you’re taking an omni-channel approach.
  • [06:12] That’s it for today!
  • [06:20] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
ChatGPT Quietly Switches From Bing to Google
July 14, 2025

In this episode #3004, Eric Siu and Neil Patel discuss the shift from Bing to Google and the Microsoft-OpenAI partnership’s impact on businesses. They cover how marketing agencies are evolving amid ...

Episode
MrBeast’s SaaS Decision – A Mistake?, Pay per Crawl Launches for AI, Listicles Are Back, Why You Need Them for LLMs, How LLMs Will Rank You in the Future, AI Content Farms Are the New Arbitrage?
July 10, 2025

In this episode #3003, Eric Siu and Neil Patel discuss MrBeast's ViewStats and the AI thumbnail backlash, Cloudflare's pay-to-play model, and how LLMs are shaping the future of SEO. They also cover th...

Episode
The Collapse of Jaguar, How Meta Is Buying OpenAI Right in Front of Us, AI Mode vs. Classic Search Data, ChatGPT 5 Will Be INSANE
July 09, 2025

In this episode #3002, Eric Siu and Neil Patel discuss the collapse of Jaguar due to marketing missteps and the importance of understanding core audiences. They dive into Meta's AI acquisitions, compa...