Episode #824
Why Copying Your Competition Doesn’t Work Anymore
November 02, 2018

In episode #824, we discuss why you shouldn’t copy your competitors. Tune in to hear how you can beat the competition without copying their tactics.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why Copying Your Competition Doesn’t Work Anymore
  • [00:37] In marketing, things change constantly.
  • [01:40] What has worked for others in a given time span, won’t work in the future because it has already been done to death.
  • [02:20] Copying means you are not the visionary, you are the follower. This will leave you with an inferior product or service.
  • [03:10] Every few months, Google rolls out algorithm updates.
  • [03:30] SEO from 10 years ago won’t work today.
  • [04:15] If you look at Drift or Intercom, they didn’t copy the competition.
  • [04:41] Drift always changes how they launch new features.
  • [05:15] Product Hunt didn’t work for Neil as well as it did for Drift.
  • [05:40] Always look for new channels and make sure you’re taking an omni-channel approach.
  • [06:12] That’s it for today!
  • [06:20] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode #840
Have No Audience? Do This 
November 18, 2018

In episode #840, we discuss what you should do to build an audience. Tune in to hear how you can build a following....

Episode #839
Here’s The Secret Instagram Weapon No One Is Talking About
November 17, 2018

In episode #839, we discuss the secret Instagram weapon no one is talking about. Tune in to hear about this new method of Instagram marketing you need to implement....

Episode #838
How To Make Your SEO 10x More Effective 
November 16, 2018

In episode #838, we discuss ways to make your SEO 10x more effective. Tune in to hear the one thing you may not be doing....