In episode #824, we discuss why you shouldn’t copy your competitors. Tune in to hear how you can beat the competition without copying their tactics.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
- [00:27] Today’s Topic: Why Copying Your Competition Doesn’t Work Anymore
- [00:37] In marketing, things change constantly.
- [01:40] What has worked for others in a given time span, won’t work in the future because it has already been done to death.
- [02:20] Copying means you are not the visionary, you are the follower. This will leave you with an inferior product or service.
- [03:10] Every few months, Google rolls out algorithm updates.
- [03:30] SEO from 10 years ago won’t work today.
- [04:15] If you look at Drift or Intercom, they didn’t copy the competition.
- [04:41] Drift always changes how they launch new features.
- [05:15] Product Hunt didn’t work for Neil as well as it did for Drift.
- [05:40] Always look for new channels and make sure you’re taking an omni-channel approach.
- [06:12] That’s it for today!
- [06:20] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Discover Latest Episodes
In episode #2411, we talk about one easy way to skyrocket your conversions. We believe that conversion rate optimization (CRO) is one of the biggest leverage points in marketing, but it’s often over...
In episode #2410, we discuss why batching content can actually hurt you sometimes. As you may already know, Eric and Neil batch content for this podcast, sometimes up to four or five weeks in advance....
In episode #2409, Neil and Eric talk about how YouTube and Spotify are changing the podcast game. You might think that with five to 10 million podcasts in existence, the world of podcasts is saturated...