Episode #
Why Eric is Choosing to Focus On This One Thing for November #1908
November 06, 2021

In episode #1908, we talk about the one thing that your host, Eric Siu, is choosing to focus on for the rest of the year: culture, community, and communication! Eric believes that these three C’s are the glue that holds a company together and in today’s episode, he shares his advice and some helpful resources for hiring the right people to build and maintain company culture and the different ways in which you can measure success. Tune in today to learn more!

TIME-STAMPED SHOW NOTES:

  • [00:20] Today’s topic: Why Eric is Choosing to Focus on This One Thing for November.
  • [00:39] The three C’s that hold a company together: culture, community, and communication
  • [01:50] Why you have to hire the right people to build and maintain company culture.
  • [02:19] How to measure success; keeping non-regrettable employee loss below 10 percent and scoring high on employee MPS surveys.
  • [03:20] Eric’s advice: study top CEOs and read Let My People Go Surfing.
  • [04:03] That’s it for today!
  • [04:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

 

 

 

 

Leave Some Feedback:

 

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

 

Connect with Us: 

 

 

 

 

Discover Latest Episodes

Episode
Is This the Best Vibe Coding Design App?
October 28, 2025

Hosted by Neil and Eric, this episode dives into real-world CRO workflows, using Spiralyze-style A/B test insights to guide changes, and rapid AI prototyping with Alloy.app to keep designs on-brand wi...

Episode
GEO is not different than SEO. BUT…
September 18, 2025

In this episode, Eric and Neil break down the evolution of SEO into GEO, AEO, and LLMO, and why marketers must adapt to shifting client demands. They explore how platforms like Reddit and YouTube now ...

Episode
What to Do If Someone Copies Your Product?
September 17, 2025

In this episode #3042, Eric and Neil break down the competitive landscape and market positioning, the role of personalization in advertising, and hiring strategies that spotlight candidates with prove...