Episode #
Why I Never Jump On “New” Marketing Channels, Innovation Is Overrated In Marketing, The Fortune Is In…
April 15, 2025

In episode #2954, Eric Siu and Neil Patel explore the changing world of marketing and sales. They discuss how to navigate new channels, the value of sticking to core strategies, why follow-up is key in sales, and how to overcome resistance by understanding marketing psychology.

TIME-STAMPED SHOW NOTES
(00:00) Navigating New Marketing Channels
(02:57) The Importance of Core Marketing Strategies
(06:06) The Power of Follow-Up in Sales
(11:56) Overcoming Sales Resistance

Prefer single topic episodes? Head over to our YouTube channel.

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil’s ad agency
X @neilpatel, @ericosiu
Instagram @neilpatel, @ericosiu

Drop Us a Review If You Enjoyed the Episode!

Discover Latest Episodes

Episode
How To Grow Fast On X
January 21, 2026

Neil and Eric break down why posting less but better is the fastest way to grow on X, reacting to a deleted Nikita Beer take on wasted reach and low quality engagement. They dive into finding your aut...

Episode
Companies Ignoring Claude Code Will Get Left Behind
January 20, 2026

In this discussion, we explore how larger companies often face greater inertia and resistance to change, especially when it comes to AI adoption. We reference an insightful Elon Musk interview that hi...

Episode
How Claude Code Can Replace Your Marketing Team
January 19, 2026

Neil and Eric break down how cloud code and AI tools are reshaping marketing teams, using real examples from go to market planning, SEO, sales outreach, and internal automation. They explain why junio...