Episode #384
Why It’s Important To Diversify Your Traffic Sources
August 19, 2017

In Episode #384, Eric and Neil discuss why it’s important to diversify your traffic sources. Tune in to know the key traffic sources you should be leveraging and why you shouldn’t focus on just one traffic source. You’ll also discover the top, highest ROI marketing strategy to date.

Time Stamped Show Notes:

  • 00:27 – Today’s topic: Why It’s Important To Diversify Your Traffic Sources
  • 00:40 – Even if Neil is getting traffic from content marketing, if Google decides to ban him, it’s gone forever
    • 00:57 – Therefore, you need to diversify your traffic sources
  • 01:07 – There are a lot of people who have invested everything on SEO; they were clueless about what to do after an update
  • 01:26 – You should have a good mixture of everything, like Google News traffic
  • 01:35 – Social media channels are the best sources of traffic, not just Facebook
  • 01:52 – Paid advertising drives traffic
  • 02:03 – Create videos or audio files to get into other communities like iTunes and YouTube
  • 02:23 – Make sure you’re collecting emails, too
    • 02:42 – It’s still one of the highest ROI in marketing activities
  • 02:53 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
  • 03:50 – That’s it for today’s episode!

3 Key Points:

  1. Diversifying your traffic sources gives you more chances to stay in the game should some of your platforms decide to ban or remove you.
  2. Leverage ALL social media platforms—this will cover you.
  3. Building an email list still drives the most traffic so make it your priority.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
How To Truly Scale AI In Your Organization #2472
June 03, 2023

In episode #2472, we talk about how to truly scale AI in your organization! It feels like everyone is racing to implement AI, but is this the best strategy for business owners? Tune in to hear how we ...

Episode
92.7% of Facebook Posts Are Now Dominated By This Format #2471
June 02, 2023

In episode #2471, we’re looking at the format dominating 92.7% of Facebook posts! We’re referring, of course, to reels. Short-form content has proven to be effective across all platforms and seems...

Episode
You Have Been Thinking About AI The Wrong Way – You’re Missing the Big Picture #2470
June 01, 2023

In episode #2470, we explain why you’ve been thinking about AI the wrong way, and how you should approach it instead! While using AI for content creation is an incredible advancement, it still requi...