In episode #736, Eric and Neil discuss why marketers change their minds so often. Tune in to hear why marketers are a fickle bunch.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Why Marketers Change Their Minds a Lot
• [00:45] Eric and Neil originally said they wouldn’t use Outbrain or Taboola.
• [01:00] Since then, those companies have improved their methods.
• [01:24] At first, the Facebook ads platform was weak.
• [01:45] Often, marketers change their minds because circumstances change.
• [02:05] What worked yesterday, may not work today.
• [02:20] Market conditions are always in flux.
• [02:38] Neil always told people not to advertise on Instagram, but he has since changed his tune to some degree.
• [03:00] It’s not good for cold traffic, but works for further exposure.
• [03:30] Have a framework whereby you can re-test methods that were previously unsuccessful.
• [04:10] That’s all for today!
• [04:13] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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