In episode #736, Eric and Neil discuss why marketers change their minds so often. Tune in to hear why marketers are a fickle bunch.
TIME-STAMPED SHOW NOTES:
- [00:27] Today’s Topic: Why Marketers Change Their Minds a Lot
- [00:45] Eric and Neil originally said they wouldn’t use Outbrain or Taboola.
- [01:00] Since then, those companies have improved their methods.
- [01:24] At first, the Facebook ads platform was weak.
- [01:45] Often, marketers change their minds because circumstances change.
- [02:05] What worked yesterday, may not work today.
- [02:20] Market conditions are always in flux.
- [02:38] Neil always told people not to advertise on Instagram, but he has since changed his tune to some degree.
- [03:00] It’s not good for cold traffic, but works for further exposure.
- [03:30] Have a framework whereby you can re-test methods that were previously unsuccessful.
- [04:10] That’s all for today!
- [04:13] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Discover Latest Episodes
In episode #2725, we explore the WooCommerce SEO migration disaster, WordPress acquisitions, the failure of the Amazon Fire phone, the rise of content creators as demand generators, the value of B2B b...
In this episode, I had a wide-ranging conversation Marie Forleo – a celebrated life coach, #1 New York Times Bestselling Author, and host of YT channel MarieTV with over 930K subscribers. Marie shar...
In episode #2724, we explore why long-form content remains vital for SEO and debunk the notion that SEO A/B testing is dead, showing its potential to dramatically increase organic traffic. We also cov...