Episode #736
Why Marketers Change Their Minds a Lot
August 06, 2018

In episode #736, Eric and Neil discuss why marketers change their minds so often. Tune in to hear why marketers are a fickle bunch.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why Marketers Change Their Minds a Lot
  • [00:45] Eric and Neil originally said they wouldn’t use Outbrain or Taboola.
  • [01:00] Since then, those companies have improved their methods.
  • [01:24] At first, the Facebook ads platform was weak.
  • [01:45] Often, marketers change their minds because circumstances change.
  • [02:05] What worked yesterday, may not work today.
  • [02:20] Market conditions are always in flux.
  • [02:38] Neil always told people not to advertise on Instagram, but he has since changed his tune to some degree.
  • [03:00] It’s not good for cold traffic, but works for further exposure.
  • [03:30] Have a framework whereby you can re-test methods that were previously unsuccessful.
  • [04:10] That’s all for today!
  • [04:13] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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