Episode #736
Why Marketers Change Their Minds a Lot
August 06, 2018

In episode #736, Eric and Neil discuss why marketers change their minds so often. Tune in to hear why marketers are a fickle bunch.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why Marketers Change Their Minds a Lot
  • [00:45] Eric and Neil originally said they wouldn’t use Outbrain or Taboola.
  • [01:00] Since then, those companies have improved their methods.
  • [01:24] At first, the Facebook ads platform was weak.
  • [01:45] Often, marketers change their minds because circumstances change.
  • [02:05] What worked yesterday, may not work today.
  • [02:20] Market conditions are always in flux.
  • [02:38] Neil always told people not to advertise on Instagram, but he has since changed his tune to some degree.
  • [03:00] It’s not good for cold traffic, but works for further exposure.
  • [03:30] Have a framework whereby you can re-test methods that were previously unsuccessful.
  • [04:10] That’s all for today!
  • [04:13] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode
Is There Really A Summer Slump In B2B Marketing?, How We Are Managing Multiple Offers Right Now, What Are We Doing To Build A Brand
June 12, 2025

In this episode #2987, Eric Siu and Neil Patel discuss navigating B2B summer slumps, managing multiple offers, and building authentic brands. They also explore the emotional side of AI-generated conte...

Episode
Meta Is Letting AI Do All The Ad Work, Elon VS Trump- A Lesson On What You Shouldn’t Do Online, We’re Seeing Marketing Pick Up In Countries That Are Cutting Rates
June 11, 2025

In this episode #2986, Eric Siu and Neil Patel discuss AI in advertising, the need for human-AI collaboration, and challenges for small businesses. They also touch on online feuds and global marketing...

Episode
Famed Investor Asserts That AI Is Underhyped, How ChatGPT Connectors Are Changing The Game For Businesses
June 10, 2025

In this episode #2985, Eric Siu and Neil Patel discuss the rapid rise of AI adoption, major infrastructure investments, and the future of AI in marketing. They explore market valuations, the efficienc...