Episode #736
Why Marketers Change Their Minds a Lot
August 06, 2018

In episode #736, Eric and Neil discuss why marketers change their minds so often. Tune in to hear why marketers are a fickle bunch.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why Marketers Change Their Minds a Lot
  • [00:45] Eric and Neil originally said they wouldn’t use Outbrain or Taboola.
  • [01:00] Since then, those companies have improved their methods.
  • [01:24] At first, the Facebook ads platform was weak.
  • [01:45] Often, marketers change their minds because circumstances change.
  • [02:05] What worked yesterday, may not work today.
  • [02:20] Market conditions are always in flux.
  • [02:38] Neil always told people not to advertise on Instagram, but he has since changed his tune to some degree.
  • [03:00] It’s not good for cold traffic, but works for further exposure.
  • [03:30] Have a framework whereby you can re-test methods that were previously unsuccessful.
  • [04:10] That’s all for today!
  • [04:13] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Discover Latest Episodes

Episode #808
My Failed Attempt at SEO
October 17, 2018

In episode #808, Eric and Neil discuss their early failures. Tune in to hear what not to do if you want long-term success....

Episode #8217807
The Best Alternative to Facebook Ads (Hint: It’s Not Google) 
October 16, 2018

In episode #807, Eric and Neil discuss the best alternative to Facebook Ads. Tune in to hear what you should be doing to grow your business....

Episode #806
Should You Really Start a Podcast?
October 15, 2018

In episode #806, Eric and Neil discuss whether you should start podcasting. Tune in to hear if you are the right kind of person for a podcast....