Episode #1507
Why Marketers Should Think Like Investors
September 18, 2020

In episode #1507, we discuss why marketers should think more like investors. Investors are people with a long-term outlook and who don’t expect immediate results, two attributes that marketers will greatly benefit from. Tune in to hear why you have to start going after big total addressable markets (TAMs)! 

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: Why Marketers Should Think Like Investors.
  • [00:34] Find out which two books will help you think like an investor.
  • [01:08] Investors go after huge TAMs (total addressable markets) and you should too! 
  • [01:52] Why email service providers are far bigger than SEO tools.
  • [02:19] Focus on delivering a good customer experience rather than making quick cash. 
  • [03:25] Like Jeff Bezos, you have to have a long-term outlook on things.
  • [04:08] Wall Street is incentivized to look at results from a quarterly perspective.
  • [04:28] Make things easier by cultivating a long-term relationship and business outlook. 
  • [05:16] Just look at this podcast – we’ve focused on offering a good experience over time.  
  • [05:42] That’s it for today!
  • [05:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

 

Links Mentioned in Today’s Episode:

 

The Tao of Charlie Munger 

The Tao of Warren Buffett 

Ubersuggest

SEMrush

Ahrefs

Mailchimp

HubSpot

Jeff Bezos 

Blue Origin 

AWS 

 

Leave Some Feedback:

 

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Discover Latest Episodes

Episode
If You’re Not Adopting AI, F**k You. You Will Be A Burden On Society, Unilever To Hire 20-30x More Influencers, How We’re Handling Influencer Pitches, LLM Marketing Will Be Controlled By The Brand Side, Not SEO., How To Triple Your Form Conversion Rate
June 18, 2025

In this episode #2990, Eric Siu and Neil Patel discuss why adopting AI is essential, the tension between optimism and pessimism in business, and how to navigate chaos. They explore the growth of influ...

Episode
Reddit Uses AI To Translate Millions Of Pages And Google’s OK With It, How To Effectively Recruit Offshore Talent Using AI, What’s More Important Than Business, What The Future Of SaaS Will Look Like
June 17, 2025

In this episode #2989, Eric Siu and Neil Patel discuss how AI is transforming translation, content creation, and talent acquisition. They reflect on work-life balance, the value of relationships in bu...

Episode
Does ChatGPT Actually Have A Higher Conversion Rate Than Google Traffic?, AI Traffic Is Not Being Tracked Accurately, How To Actually Spread AI Adoption Throughout Your Company, AI Is Slashing Headcount — Fast (Here’s What To Do)
June 16, 2025

In this episode #2988, Eric Siu and Neil Patel discuss how ChatGPT is changing user behavior and conversion rates compared to Google. They explore the rise of AI assistants in search, the cost efficie...