In episode #2280, Neil and Eric talk about why marketing videos on your homepage aren’t the best idea. If you need a two-minute video to explain what your company does, it will have an adverse effect on your conversion rate. To learn more about posting marketing videos on your home page and what they say about your copy, make sure you tune in today!
TIME-STAMPED SHOW NOTES:
- [00:20] Today’s topic: Why Marketing Videos on Your Homepage Aren’t the Best Idea.
- [00:30] Why you shouldn’t need an explainer video to describe what you do.
- [01:06] How explainer videos decrease conversions.
- [01:15] What explainer videos can teach you about the quality of your copy.
- [03:17] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
- [03:21] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
- vidIQ
- HubSpot
- Ahrefs
- Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Discover Latest Episodes
In this episode, hosts Neil and Eric break down the K-shaped future of software engineering, marketing, and white-collar work in the age of AI. They explain why senior talent is winning while junior r...
Neil and Eric break down why revenue per employee is exploding and what AI means for the future of work, education, and careers. They unpack ARR per FTE trends, why top companies need fewer people, an...
Neil and Eric break down how AI is reshaping sales, hiring, and enterprise growth, from AI agents booking demos to why AI-driven outreach is making it harder to stand out. They dive into AI fluency, h...