Episode #
Why Most SEOs FAIL, What To Do About The 95% Of People Who Won’t Buy Now, SaaS vs WaaS vs RaaS
March 17, 2025

In episode #2936, Eric Siu and Neil Patel discuss the evolution of marketing strategies, emphasizing the importance of adaptability in the SEO landscape. They also talked about how to reach the majority of potential buyers who are not ready to purchase immediately, and the differences between SaaS and RAS models in the marketing industry.

TIME-STAMPED SHOW NOTES

(00:00) Adapting in a Changing Marketing Landscape

(05:01) Engaging the 95%: Strategies for Future Buyers

(09:52) Understanding SaaS vs RAS: The Future of Services

(14:51) Innovative Strategies for Target Account Acquisition

Prefer single topic episodes? Head over to our YouTube channel.

To suggest a topic, go to https://www.marketingschool.io.

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel.

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu 

Drop Us a Review If You Enjoyed the Episode!

Discover Latest Episodes

Episode
How to Rank SEO #1 Forever, ChatGPT Traffic Crash, and a Short Form Sales Hack
August 27, 2025

In this episode #3030, Eric Siu and Neil Patel discuss how SEO strategies are evolving, stressing the need for quality content and an omnichannel approach. They break down traffic shifts from platform...

Episode
How Piggybacking on Big Brands Drives Sales + Is Liquid Death’s Hype Killing Its Brand?
August 26, 2025

In this episode #3029, Eric Siu and Neil Patel discuss how brands can leverage popular culture in marketing, drawing lessons from companies like Nintendo and Liquid Death. They highlight the risks of ...

Episode
Will Lower Rates Spark a Marketing Boom?, Hormozi’s $105.5M Funnel & Why Everyone Hates Course Sellers
August 25, 2025

In this episode #3028, Eric Siu and Neil Patel discuss how interest rates, advertising budgets, and private equity shape marketing strategies. They critique the course-selling industry and break down ...