Episode #
Why Newsletters Are Making a Comeback (and Why You Should Care)
May 23, 2023

In episode #2462, we discuss why newsletters are making a comeback. Recently, Neil shared the biggest lesson he learned from sending out hundreds of millions of emails, and today, we take a look at how you can use newsletters to take control of your marketing! Tune in for some tools and strategies to help you scale your email marketing, boost your clicks, accelerate conversion rates, and so much more.

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: Why Newsletters Are Making a Comeback (and Why You Should Care).
  • [00:10] Ways that email marketing has changed and evolved in recent years.
  • [00:50] How personalization can boost your open rates and click rates.
  • [01:46] Why newsletters are a great tool to help you take control of your marketing.
  • [03:14] How to find out where subscribers are coming from and segment lists automatically.
  • [04:02] Customized interactive email solutions that could see your conversion rates skyrocket.
  • [05:12] Recommended tools to power your newsletter.
  • [05:38] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

  • What should we talk about next? Please let us know in the comments below
  • Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Discover Latest Episodes

Episode
The Wells Fargo Client Retention Strategy That Actually Works
October 16, 2026

Some agencies win clients by inviting decision makers to Formula One boxes, but Neil prefers the way banks play the wine and dining game. Bank of America sent his CFO to a World Cup game with the hote...

Episode
ChatGPT Took Our YouTube Views From 800 to 15,000
October 16, 2026

Eric built thumbnail, editing and posting skills, and his long-form YouTube videos went from about 500 views to 15,000 to 25,000. Some of the team wouldn't use them, so they had to let people go, and ...

Episode
ChatGPT Plugins Added $500K ARR in Days
October 14, 2026

Someone added $500K in ARR in a week by putting their app in ChatGPT plugins, and Eric wants Carrot, Answer the Public and Ubersuggest in there too. Neil says that at scale, plugins help retention mor...